«The Grandmaster» is a journey into the heart of martial arts, where each gesture embodies discipline, history, and human emotion. More than a story of combat, it reflects on the fragility of life, the weight of honor, and the bonds that connect us across time.
Set in early 20th-century China, «The Grandmaster» follows Ip Man, a renowned martial arts master, as he faces rival schools, family obligations, and the upheavals of a changing society. Through training, fights, and personal relationships, the film shows how kung fu embodies respect, discipline, and emotional depth. Every movement carries meaning, reflecting universal themes such as honor, love, the passage of time, and the transmission of knowledge. Beyond the action, the story is a meditation on life, legacy, and cultural memory.
BRAND IDENTITY
La «Voix du Geste» is a Paris based school dedicated to the art of gesture as a form of expression and transmission. Inspired by The Grandmaster and the philosophy of Chinese martial arts, it offers classes in calligraphy, martial arts, and expressive movement, where discipline, precision, and poetry come together. The school approaches each practice as a meaningful experience, exploring the body as a language shaped by memory, culture, and intention. Open to all ages, La «Voix du Geste» is a place where movement becomes knowledge and expression becomes a way of life.
«La Voix du Geste» means «The Voice of the Gesture».
The first-year program at «La Voix du Geste» balances discipline, creativity, and cultural learning. Students take classes in martial arts, calligraphy, movement expression, and Chinese language and culture. A free workshop rounds out the week, allowing students to practice, experiment, and express their creativity in a guided environment.
For «La Voix du Geste», I chose a palette inspired by The Grandmaster, reflecting the elegance and poetry of gesture. Black and white symbolize mastery and balance of body and mind. Soft, deep reds, oranges, and yellows bring warmth, strength, and light without being bright, conveying the emotional power of martial arts and the transmission of knowledge. Together, these colors create a subtle, harmonious, and contemporary universe, true to the spirit of the film and the school.
BRAND LOGO
The baseline of «La Voix du Geste» — Transmission, Maîtrise, Art — embodies the essence of the school. Each class is designed to pass on knowledge, refine the gesture, and awaken artistic sensitivity. Here, movement becomes language, discipline, and expression, uniting learning, creativity, and cultural heritage.
«Transmission, Maîtrise, Art» means «Transmission, Mastery, Art».
POSTER
The three posters for «La Voix du Geste» each explore one color from the palette — red, orange, and yellow — creating a warm and harmonious universe. The posters are highly expressive, with fluid and dynamic lines that convey the poetry of movement and the power of martial arts. Every visual gesture reflects mastery, emotion, and transmission, bringing the essence of the school to life.
SOCIAL MEDIA
MERCHANDISE
