Reliqua

Мой прошлый проект — ребрендинг селективного магазина. Среди его ассортимента были антикварные украшения, и из этой линии вырос новый бренд. Он создаёт украшения, вдохновлённые старинными вещами. Reliqua — «остаток, сохранившееся» (лат.), мягко и сентиментально.https://portfolio.hse.ru/Project/303684

antique Victorian silver finger ring, small and chunky, wide band with two overlapping ends, entire surface covered in heavy raised baroque scrolls, C-curls and small beads in deep relief, worn high points, dark oxidation in the recesses, macro close-up, lying on folded wax paper, black background, black and white film, grain --ar 4:5 --rawPrompt by Claude, image by Midjourney

Use the three attached photos as exact references for the jewelry. Create one single photograph in which all three pieces lie together on deep black velvet.The jewelry, identical to the references:
— The layered rosary necklace: oval cream pearls, faceted crystal beads on hand-linked silver wire, an octagonal silver medallion with a clear worn relief profile of a woman. Below the medallion two oval pearls, then one thin plain silver cross, then the larger antique silver cross pendant. No double-barred crosses, no fused shapes.
— The necklace of chained silver leaves with clusters of pearls and one large leaf drop. The leaves are smooth matte silver with a fine brushed texture, no engraved patterns.
— The wide silver ring with raised scrolls and small beads, about the size of one leaf, standing upright on its edge beside the large leaf drop. Its band is a perfect circle seen in correct perspective, inner and outer edges parallel.
Do not add, remove or change any details.Composition: the rosary lies as a long diagonal across the frame and loosely crosses over the leaf necklace, the ring sits beside the leaf drop as the visual accent. Overlaps look natural with real contact shadows, as if photographed together. Minimal and calm, generous empty space, all pieces fully visible.Camera and light: low three-quarter angle, about 40 degrees above the surface, the far side gently softer while the jewelry stays sharp. Single soft directional light from the upper left, silver highlights glowing against the black. Velvet with subtle fabric texture and soft light falloff.Style: black and white film photograph, slight warm tone, moderate film grain, quiet antique auction catalogue aesthetic. Horizontal 16:9.Prompt by Claude, image by ChatGPT

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antique silver rosary necklace, three strands of oval pearls and wire-linked crystal beads, octagonal medallion, cross pendant, tarnished, laid on a wax paper envelope, black background, black and white film, grain --ar 4:5 --raw02
antique silver collar necklace, garland of chased leaves and pearl lily of the valley, single leaf drop, tarnished, laid on folded wax paper, black background, film grain --ar 4:5 --raw|Prompt by Claude, image by Midjourney

Логотип бренда был создан в нейросети Claude, которая предложила три концепции знака: клеймо, монограмму в жемчужной рамке и надпись с подвеской. Выбор пал на монограмму R в круге из жемчужин: рамка отсылает к обрамлению георгианских брошей и медальонов, а круглая форма позволяет знаку жить на сургучной печати и упаковке.Prompt:

create a monogram logo for the vintage jewelry brand RELIQUA as SVG: the letter R in a classic serif, centered inside a round frame of small pearls with a thin inner line, the mood should be antique and refinedLogo by Claude, font EB Garamond

Типографику Claude построил на двух шрифтах: антиква EB Garamond используется в заголовках и звучит как надпись на старом серебре, а машинописный PT Mono отвечает за подписи и карточки провенанса, превращая носители в страницы музейной описи.

1 step
Design a business card for the vintage jewelry brand RELIQUA in the brand palette and in the style of a museum provenance card, based on the attached references2 step

two blank cream cotton paper business cards, one overlapping the other at an angle, on deep black velvet next to a fold of translucent wax paper, overhead view, soft directional light, black and white film, grain --ar 16:9 --raw --no text, logo, letters3 step
Place the card back design on both business cards in the mockupDesigned and placed by Claude on the mockup by Midjourney

overhead flat lay of a small parcel wrapped in creased and folded warm off-white paper, irregular hand-folded corners, tied with thin natural linen twine crossing once in each direction, a very small oxblood wax seal where the twine crosses, the seal less than one tenth of the parcel width, embossed with a tiny monogram R in a ring of dots in the wax, isolated on a seamless pure black background, soft directional light from the upper left, black and white film, the wax seal the only color, grain --ar 4:5 --raw --no text, letters, logo, pearls, ribbon, gold, large seal, box, velvet, fabric, texture in backgroundPrompt by Claude, image by Midjourney

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1 step

Design a poster for the Ring in the same system as the Rosary poster: «No. 014 awaits its owner», the ring framed like a museum exhibit on archival paper, the inventory number in sealing wax red, the details «Inspired by England, 1890» and «Sterling silver 925» separated by thin rules, the monogram as a hallmark2 step 

one freestanding vertical street poster board on two black metal posts standing on a city sidewalk, blank plain white poster with a thin dark edge, old European street with stone facades and a quiet road, straight-on frontal view, poster filling the center of the frame, overcast soft light, black and white film photograph, grain --ar 3:4 --raw --no text, letters, logo, advertisement, people, cars3 step
Place the poster on the mockup, matching the light of the wallDesigned and placed by Claude on the mockup by Midjourney02
Design a product window for the Reliqua online store in the style of a museum provenance card: the cart becomes an inventory, the product is listed like an exhibit with its origin, and the customer can add their name to its provenance. Use the brand colors, fonts and monogram, with the Rosary necklace as the product, text in EnglishPrompt and image by Claude

1 step
Design a billboard for the Reliqua collection «No. 001—003, every relic was once new»: the photo of all three pieces together as the main image, a narrow archival card with the sealing wax red inventory number, the slogan and the details separated by thin rules, the monogram as a hallmark2 step

one empty horizontal billboard on a tall metal pole above a quiet old European street with stone facades, blank plain white billboard surface, straight-on frontal view from slightly below, overcast soft light, black and white film photograph, grain --ar 3:2 --raw --no text, letters, logo, advertisement, people, cars3 step
Place the billboard design on the billboard mockup, matching the light and film grain of the photoDesigned and placed by Claude on the mockup by Midjourney

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1 step

Design a window vinyl for the Reliqua shop window in the style of a museum exhibit label: «No. 001 awaits its owner» with the sealing wax red inventory number, the details separated by thin rules and the monogram, light lettering on transparent background2 step 

Front view of a small jewelry atelier shop window on an old European street at dusk. Behind the clean glass, on a black velvet display bust, the attached silver necklace of leaves and pearls, lit by a single soft spotlight, dark interior. The lower half of the glass is clear and empty. Black and white film photograph, grain, horizontal 4:3, no text on the glass.3 step
Place the vinyl on the lower half of the shop window glass, under the necklace, keeping the reflections visible through itDesigned and placed by Claude on the mockup by СhatGPT02
1 step

Design a minimal poster for the Reliqua key visual «No. 002 awaits its owner»: the Rosary necklace framed like a museum exhibit on archival paper, the inventory number in sealing wax red, the product details separated by thin rules like an inventory record, the monogram as a hallmark. Use the brand colors and fonts2 step 

one empty vertical poster mounted flush on a wall of matte brushed steel panels, no frame, blank plain white poster surface, underground passage, grey concrete floor, straight-on frontal view, poster centered, soft diffused light, black and white film photograph, grain --ar 4:5 --raw --no text, letters, logo, advertisement, people, frame, border, glossy, reflections3 step
Place the poster on the mockup, matching the light of the wallDesigned and placed by Claude on the mockup by Midjourney

1 step
Design a pencil print for Reliqua in the provenance metaphor: «Once theirs → Now yours», the pencil you use to write your name in the provenance card. Classic serif and a thin arrow, in the brand ink color2 step

three plain white carpenter pencils with flat sides lying crossed on a light grey surface, one sharpened, overhead view, soft directional light with long shadows, black and white film photograph, grain --ar 5:4 --raw --no text, letters, logo3 step
Print the inscription once on the front pencil, centered along its length and following the angle of its face, keeping the wood texture visible. Leave the other pencils plainDesigned and placed by Claude on the mockup by Midjourney