Is this really you

The poster explores the theme of conscious consumption through a visual metaphor of an X-ray scan. The X-ray attempts to reveal the human body, but it fails: layers of nearly identical clothing create a dense visual shield, hiding the person beneath. The hanger overloaded with clothes becomes a symbol of modern consumer habits, where the desire to buy often replaces genuine needs and identity. The question «Is this really you?» invites the viewer to reflect on how repeated purchases shape our self-image and blur individuality. When the wardrobe becomes a mask, consumption turns into an illusion of self-expression. The poster encourages viewers to look deeper: are we choosing our clothes, or do our clothes define us?