В работе показано, как искуственный интеллект может изменить уже существующий проект путем изменения каких-то ключевых элементов фирменного стиля и добавления чего-то нового при помощи выборочных результатов генераций. За основу был взять проект о мебели для людей и животных 4 модуля 1 курса.
Ссылка на проект — https://portfolio.hse.ru/Project/219050
ПРОЕКТ ДО ИЗМЕНЕНИЙ




Пример продукта в собственном 3д моделировании до изменений
РЕБРЕНДИНГ С ПРИМЕНЕНИЕМ AI
В ходе данного проекта мной будут использованы нейросети Leonardo AI, Stable Diffusion XL, Ideogram, а также сайт MyFonts для поиска шрифтовых решений. Останутся прежними цветовая гамма бренда и его основная идея: минималистичная передача образов животных и масштабирование шрифтового логотипа на разных носителях.
ВАРИАНТЫ ЛОГО
Основная нейросеть для этого раздела — Ideogram
— make a logo for furniture brand Paws&Pieces in strict font, dark red and light beige colors, make it look expensive but with flexible base of logo, use two letters to make a brand mark
ШРИФТЫ
БРЕНДИНГ
— A captivating lux-inspired branding for Paws&Pieces furniture brand. A business cards, an envelope, an advertisement poster and etc., laying on a wooden table. The poster is printed on high-quality paper, with typography stating ’Paws&Pieces — double comfort’ and a furniture model with a dog and a cat on it. Rich and expensive aesthetic, warm red colors


РЕКЛАМА
- — A captivating lux-inspired advertising poster for Paws&Pieces furniture brand. An advertisement poster for furniture brand, 3d model of a minimalistic modern table with a cat sitting on it on a poster, The poster is printed on high-quality paper, with bold typography stating ’Paws&Pieces — new tables collection’. A block of text in the right corner below stating 'New collection is available on our website, check this out! '. Rich and expensive aesthetic, dark red colors


- — A captivating lux-inspired advertising poster for Paws&Pieces furniture brand. An advertisement poster for furniture brand, 3d model of a minimalistic modern library cabinet with a built-in bed in the closet on a poster. The poster is printed on high-quality paper, with typography stating ’Paws&Pieces — double comfort’. A block of text stating 'New collection is available on our website, check this out! ', contact information text blocks. Rich and expensive aesthetic, warm red colors


- — A captivating lux-inspired advertising poster for Paws&Pieces furniture brand in city atmosphere. An advertisement poster for furniture brand, 3d model of a minimalistic modern furniture with a cat and a dog sitting near on a poster. The poster is printed on high-quality paper, with bold typography stating ’Paws&Pieces — new tables collection’. A block of text stating 'New collection is available on our website, check this out! '. Urban environment, poster on the beautiful modern street. Rich and expensive aesthetic, warm red colors
НОСИТЕЛИ
Футболка — A photo of a woman wearing a t-shirt with the Paws&Pieces furniture brand logo. The logo is a minimalistic design of a small cat and dog. The t-shirt is made of high-quality fabric and has a classy vibe. The brand logo is made of two P letters placed on the t-shirt. The t-shirt is red and beige in color.
Шоппер — create a shopper bag on a white background for the expensive Paws&Pieces furniture brand using red and beige colors. Main design is a logo «Paws&Pieces» in strict and minimalistic font, a text block which says «Double comfort» below













