«Cultural Method» '26 — a competition for students where participants develop promotion solutions and concepts for cultural institutions. My colleague (a student from RANEPA) and I developed a concept for a unified visual navigation style for the «Plebeian Petersburg» Museum. Instead of a chaotic tour through the halls, visitors follow one of three quest routes, each with its own narrative. Each route features a signature color, a route map, signage for key and supplementary exhibits, and a booklet.
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