«VOLRION» — это бренд-портал, универсальный переводчик для связи с теми, кто существует за пределами нашей вселенной. Бренд хочет дать людям опыт прикосновения к иному и объединить человечество через первую межвселенскую коммуникацию.
Во 2 модуле переделан фирменный стиль 1 модуля, потому что не совсем отражал суть бренда.
исходный стиль бренда «VOLRION»
Ключевые визуальные элементы: стиль похож на старую компьютерную графику, которая как будто сломалась. Главное здесь пиксели: картинки собраны из квадратиков, которые постепенно рассыпаются, и из-за этого цвет переходит не плавно, а ступеньками. Чтобы всё не выглядело слишком строго, добавлены плавные цветные разводы и узоры, похожие на волны. Основные цвета ярко-розовый и салатовый на чёрном и белом. В целом это смесь стиля нулевых, старых игр и киберпанка.
Новая линейка одежды магазина VOLRION
«VOLRION» — визуальная концепция, вдохновлённая славянским язычеством, северным фольклором, народной вышивкой и древними обрядами. Мир, в котором традиции переплетаются с мистикой, а природа воспринимается как пространство, наполненное тайнами.
Шрифт Parthenon Black
Определила с помощью сайта
Определила палитру в Adobe Color
Two rows of eight hand-embroidered patches, four per row, alternating round and diamond shapes, shot straight on. Blurred dark winter hillside behind, patchy snow, dry grass, flat blue-grey overcast sky. Black twill patches with dark green-black merrowed edges and a thin crimson inner stitch line, one blood-red motif on each. Top row: nested diamonds breaking into loose stitches, almond eye with white pupil and twig rays, line-drawn horse head in profile, three hares running in a circle. Bottom row: six-armed snowflake half unraveled, tree with crown mirroring its roots, two outward-facing crescents around a horned crescent, vertical staff with three crossbars. Long loose red threads hanging from some patches. Soft diffused daylight, visible stitch relief, fiber fuzz and handmade unevenness, no hard shadows. Charcoal, black and cold grey, crimson the only color. Melancholic Slavic folklore, editorial textile product shot, natural depth of field.
Мерч и продукция
Three young women standing close in a dark snowy forest at night, direct on-camera flash. Left: platinum hair, dark green wool hooded cape with a little red rune embroidery. Center: long wet dark hair, black wool cape with a red eight-pointed star rune on the chest. Right: messy blonde hair, raw linen shawl with red cross-stitch runes and long dark-red fringe. All staring into the lens, no smiles, pale skin, no makeup. Snowflakes glowing in the flash, background goes black with faint spruce branches and mist. Cold desaturated colors, red embroidery the only color. 35 mm film snapshot, grain, folk horror, hyperrealistic ar 16:9 style raw
Night portrait of a platinum-haired young woman, waist up, left of center in a snowy field, turned away and looking back over her shoulder at the camera. Chunky dark green knit beanie with red runic embroidery and a loose red thread, oversized olive wool coat with red cross-stitch on the sleeve, snow on it. Pale skin, slight pink flush, windblown hair. Soft direct flash, dim field with dry weeds, thick blue-grey fog, almost black sky, one bare tree far right on the horizon. Light snowfall, lots of empty space. Charcoal, deep green and cold blue-grey, red embroidery the only accent. Eerie and quiet, 35 mm film grain, real skin and wool texture, minimal fashion campaign.
Four young people around a small campfire at night, field of dry grass and snow, low wide angle, all looking into the camera. Dark-haired woman in a green hooded cloak with a red eye on the hood; woman in a grey fringed shawl with red snowflakes; guy with dark curls in a cream sweater with a red branching motif; woman crouching by the fire in a green hooded cloak. Red threads hanging from all clothes. Firelight and sparks, soft flash on faces, misty spruce treeline, one hazy light in the sky. Green, charcoal, cream, red and fire the only warm tones. 35 mm grain, ritual folklore campaign.
Vertical shot of a young woman with platinum hair in a loose low bun, knee-deep in snow in an empty field during a blizzard, seen from behind, looking back over her shoulder into the camera. Slightly left of center, lower half of the frame. Big coarse grey fringed wool shawl covered in snow, red cross-stitch star-and-rhombus ornament on the back, loose red threads blowing sideways. Dry grass through the snow, field fading into white fog, one bare tree on the right horizon. Snow streaking across a wide empty sky. Flat overcast light. Almost monochrome white and ash grey, red thread the only color. 35 mm grain, rough wool texture, quiet Slavic folklore editorial.
«Позовут по имени — не оборачивайся»
Wide night shot of a young woman with long platinum hair on a snowy path in a dense spruce forest, slightly left of center, knees up. Seen from behind, looking back over her shoulder with a calm, distant look. Oversized dark pine-green hoodie with a red cross-stitch ornament of nested rhombuses on the back, falling apart into scattered stitches on one side, loose red threads hanging down. Wide dark pants. Harsh on-camera flash on her and the snowy spruce branches up front, dark trunks going back into black fog. Snowflakes as bright blurred orbs. Black, deep green and cold white, red thread the only color. Raw 35 mm point-and-shoot look, fine grain, eerie Slavic folklore editorial.
Close horizontal portrait of a young woman with long straight center-parted platinum hair, chest up, centered, calm direct gaze. Grey-blue eyes, light freckles, slightly red nose. Woven charcoal headband across the forehead, red embroidery of two outward-facing crescent moons around a horned circle, red cords hanging from it and braided into thin strands in her hair. Dark green-black textured wool garment with a small round bronze brooch, snow on it. Misty northern bog at dusk behind: dark still water, snowy hummocks, dry grass, dead bare trunks fading into blue-grey fog. Soft flash on the face, background dim and cold. Light snowfall. Charcoal, deep green and cold blue, red embroidery the only color. 35 mm grain, natural skin, quiet Slavic folklore portrait.
Wide night shot of a young woman with long wavy dark brown hair, full length, next to an old mossy wooden fence on the left, calmly looking at the camera. Long dark green hooded wool cloak, black skirt, boots. Long woven scarf hanging down the front with red and white diamonds and crosses and red fringe. Frosty grass with a thin layer of snow, light and dark sheep grazing in the misty pasture behind. On-camera flash on her and the fence, field fading into blue-black fog. Snowflakes as soft blurred orbs. Green and charcoal, red the only color. 35 mm grain, quiet rural Slavic folklore editorial.
