Описание проекта
ПЕРЕКРОЙ — ателье нового типа, которое не ремонтирует старую одежду, а переизобретает её. Проект находится на стыке устойчивой моды, дизайна и бережного отношения к материалу.Главный принцип: каждая вещь — это не мусор, а конструктор.
Логотип
Логотип я генерировала в Grok. С помощью разных текстовых запросов я подбирала нужную толщину, пропорции и ту самую лёгкую неидеальность форм.
Хотелось сохранить идею, но при этом модернизировать ее. Поэтому остановилась на варианте с немного необычными, но при этом аккуратными буквами, как редизайн старых вещей
A minimalist black and white typography logo featuring the word «ПЕРЕКРОЙ» in bold, heavy, slightly irregular and playful sans-serif font, creative expressive uneven lettering, clean white background, graphic design, vector style, modern branding.Create the same logo, but replace the white background with pink (F87FBB) and make the letters white.
Цвета
Цветовую палитру я определяла с помощью AdobeColor
Кейвизы
Все кейвизы я генерировала через Gemini. Хотелось отойти от графики, и показать реальные вещи, которые можно получить.
Сначала я сгенерировала плакаты, экспериментируя с разными вариациями кастомных вещей, расположением текста и дополнительными швейными элементами. После этого на основе стиля, который был закреплен в ходе разработки плакатов создавала остальные варианты кейвизов: меняла тему, расположение, стиль, но оставляла все в едином стиле
A triptych of three vertical graphic advertising posters for the custom and upcycling clothing brand «Perekroy, ” arranged in a row from left to right on a single white background. All three posters are executed in a unified corporate style: a contrasting pink‑black‑white palette, avant‑garde large vertical and broken typography in Cyrillic („ТРАНСФОРМАЦИЯ“, „ПЕРЕКРОЙ“), elements of sewing patterns with dotted lines, and graphic blocks.Left poster (Jacket): In the center, there’s a vintage black denim jacket split in half: one half is regular, the other is radically customized with bright pink embroidery, torn patches, and safety pins.Central poster (Hoodie and set): A conceptual collage featuring laid‑out custom clothing — a black hoodie with a hood and pixel patches, and a resewn skirt with raw edges.Right poster (Accessories and Tools): Flatlay composition with a customization process — a voluminous denim tote bag, tailor’s scissors with bright pink handles, a pink measuring tape, spools of thread, and patches with embroidery.All three posters look like a single series for an exhibition or presentation, studio lighting, high detail in the texture of the fabric, threads, and metal hardware, premium‑level graphic design
Interior mockup for a design project presentation. A light-colored wall in a creative sewing studio with a loft style. Two vertical advertising posters are mounted side by side on the wall (the first and second posters in the series: one with a denim jacket and one with a black hoodie). The posters are neatly attached with masking tape. To the left of the wall, part of a sewing mannequin is visible; in the foreground, the edge of a wooden worktable with thread spools and sewing scissors is slightly blurred. Professional interior photography, soft daylight from the window, high detail
Interior mockup for a design project presentation. Close‑up of a light‑colored wall in an upcycling design studio. One vertical advertising poster is mounted in the center of the wall (the third poster in the series featuring a denim tote bag and tools). The poster is secured with masking tape. In the background on the right, you can see a vintage sewing machine on a pink cabinet and a rack with clothes. Clean, minimalist design, commercial advertising photography, studio lighting, high detail in textures
Photorealistic, wide-angle cinematic shot of a modern subway train parked inside a sleek, brightly lit underground station with concrete columns and exposed brick walls. The subway car features a white body with horizontal blue and red stripes running along the top and bottom edges. The front nose of the train is white with a curved black windshield. The side of the car is decorated with a creative fashion/tailoring themed graphic wrap: purple zigzag measuring tape, fabric pieces, scissors, pins, and a dark blue tote bag graphic. Under the left window, there is bold black typography reading «ПЕРЕКРОЙ ГОРОД». Near the front door, there is a black logo reading «ПЕРЕКРОЙ» and a standard wheelchair accessibility symbol. Polished stone tile floor with light reflections, ultra-realistic architectural rendering
A realistic street photo of a modern city street with a brick wall at eye level. A large horizontal advertising billboard with an upcycling-style city poster is mounted on the brick wall. The poster has a clean white background with large, bold black text in Russian: «КАСТОМИЗИРУЙ СВОЙ МИР» The design is adorned with trendy upcycling elements: samples of denim fabric, textile patterns, a denim jacket, a hoodie, and numerous bright pink decorative elements, including threads, pins, buttons, patches, and scissors, scattered throughout the composition. In the lower left corner of the poster is the «ПЕРЕКРОЙ» logo, rendered in black. Add the phrase «FASHION UPCYCLING» to the poster, in black letters. Several people are walking slowly along the sidewalk in front of the wall and examining the billboard. Photorealistic, high‑quality graphic design
Мерч
Мне хотелось создать что-то живое, вещи, созданные своими руками, имеющие свое настроение и стиль
С помощью Gemini у меня получилось сделать разные вариации мерча, которые действительно можно носить, но при этом сохранить эстетику лекал и неаккуратного кроя
Professional promotional studio photography of merchandise for an clothing brand. Close‑up: a girl is standing in a bright sewing workshop, slightly turned to the left. She is wearing a white oversized T‑shirt made of thick cotton with black and pink stitching along the edges (on the collar, sleeves, and hem). In the centre, near the neck, there is a large inscription «ПЕРЕКРОЙ» made in the form of black textile patches with a handmade effect and protruding threads (in the upcycling style). On the front part of the T‑shirt, large pink rectangular patches and several small black squares are sewn in a random order; free ends of black and pink threads extend from them, as do zigzag stitches. There is also a small pink patch on the right sleeve. In the background, you can see a light‑colored wall, a white table on the left, on which the girl’s hand rests, and a wooden shelf on the right with rolls of fabric and black sneakers on it. Natural soft studio lighting, high detail in fabric texture, realistic seams, sustainable fashion and deconstruction style
Professional studio advertising photography of merchandise. The same interior of a sewing workshop, the same model, but from the back. The girl is standing with her back to the camera, wearing the same white oversized T‑shirt made of thick cotton, leaning her hand on the white table on the left; on the right, you can see a wooden shelf with rolls of fabric and black sneakers. The entire back of the T‑shirt features a large accent print in the form of a silhouette of tailor’s scissors, created using the upcycling technique with black and blue textile patches featuring rough edges, protruding threads, and pink elements on the rings (in the same style as the inscription on the front). A small pink patch is retained on the right sleeve, and there is black stitching along the seams. Natural soft lighting, high detail in the fabric texture
Based on the attached photo, take a close‑up (close‑up / cropping) of the upper part of the T‑shirt. Focus specifically on the chest area: clearly show the black text «ПЕРЕКРОЙ» made of patches, as well as the pink and black patches sewn below with protruding threads. Preserve absolutely the same colors, fabric texture, lighting, and overall style.



















