I create brands people remember and print they keep.
Hi, I’m Valeria, a graphic designer studying Media and Design at HSE University.I help businesses find their visual voice: from a logo to a complete identity system, packaging and printed materials. If your brand needs to stand out, let’s build it together.
What I do
Visual Identity: logo, brand style, guidelines
Packaging: bottles, boxes, labels
Print: calendars, posters, outdoor advertising
PRISMÉ
Perfume brand · Identity, packaging, outdoor advertising
Challenge
A new perfume brand needed to enter a crowded market with an identity that feels premium and recognizable at first glance.
Idea
A prism splits light into colour, and a fragrance unfolds into notes. This metaphor became the core of the brand.
Solution
I designed the logo and visual style, the bottles and packaging, and an outdoor advertising campaign. Everything works as one system.
Result
A consistent brand that holds together from the bottle on the shelf to a billboard in the street.
Vladikavkaz in Frame
Author’s calendar · Editorial design, print
Challenge
To make a calendar people keep, not one they forget.
Idea
A calendar as a small journey through the city: its views, its language, its mood.
Solution
The layout is built on a custom grid. It combines photographs of Vladikavkaz, local proverbs and poems, and space for personal notes.
Result
A useful everyday object that tells the story of a city and lets its owner write their own.
Every project starts with a question: what should people feel?
Then I turn the answer into a system of shapes, colours and type that works on every surface.
Let’s create your brand.
I’m open to commissions in visual identity, packaging and print.
