I’m Liza, a fashion art director and stylist, currently studying Fashion Industry Branding at HSE School of Design.
My work spans a range of visual disciplines, from fashion shoots and events to graphic design and branding. I combine conceptual thinking, styling, and AI-powered tools to develop visual solutions tailored to each project’s goals and format.A VISUAL CONCEPT IS MORE
THAN A BEAUTIFUL IMAGE!!!
Visual communication shapes a brand’s first impression and influences how its identity and ideas are perceived.In a saturated visual landscape, creating an aesthetically pleasing image is not enough. A strong visual concept brings styling, setting, details and atmosphere together to communicate a clear, cohesive idea.
My role is to turn ideas into cohesive visual projects — from concept development to execution.
MY PROFESSIONAL PROJECTS
01 — GAME
A fashion editorial exploring the absurdity of childhood play.
The project draws inspiration from the world of childhood doll games, contrasting theatrical, historically inspired looks with ordinary domestic settings and everyday actions. The tension between elaborate styling and mundane reality creates an ironic, slightly surreal visual narrative.
The process
The result
02 — CHITI BRAND MEDIA
The ChallengeTo create a knitwear brand from scratch, inspired by Georgian pardagi carpets, and develop a dedicated brand media platform and video that communicate the brand’s story, cultural roots and philosophy.My ContributionI was the art director of the project, responsible for developing the brand concept and visual direction, shaping the product vision and storytelling, and building a cohesive visual communication system. AI tools were actively integrated throughout the process, from exploring and developing visual ideas to creating content.
The Outcome
A cohesive brand platform bringing together knitwear, a digital publication and a video manifesto. The brand media is structured around four themes — Origins, Craft, Family and Style — exploring the connection between Georgian cultural heritage and contemporary design and fashion.
03 — LONELY HEARTS
The ChallengeTo develop a window display concept for Jil Sander’s SS25 collection, capturing the atmosphere of the nocturnal city and urban loneliness through the visual language of Greg Girard’s photography.My ContributionI developed the window display concept using styling, staging and spatial design to portray characters who move confidently through life while experiencing profound loneliness in the big city.The Outcome
A series of window displays combining the aesthetics of nocturnal urban photography with Jil Sander’s minimalist visual language.
LET’S CREATE SOMETHING MEANINGFUL.
I develop visual concepts into distinctive visual projects — from the first idea to the final image.
Available for collaborations in
Art Direction · Fashion Styling · Creative Production · Brand Visuals
