LANA POV

I’m a multidisciplinary designer and art director focused on branding.

I create cohesive visual identities by bringing together strategy, graphic design, photography, packaging and generative visuals into one distinctive visual language.

ONE IDEA.
EVERY MEDIUM.

A logo, a pack, a photograph and a line of code can each be done well and still say different things. I work the other way round: define the idea first, then let typography, photography, packaging, digital and generative graphics carry it, each in its own medium.

→ FROM CONCEPT TO VISUAL WORLD.

Selected projects demonstrating my approach to visual identity, experimentation and art direction.

BRAND THINKING COMES FIRST.

Strong visuals start with understanding the brand: its identity, audience, positioning and goals. Experiments are only worth making when they are anchored in that logic.

PROJECT

A festival of archaeology exploring how history is assembled from fragments of the past, and how even the smallest particles can be studied and understood.

CHALLENGE

To visualise restoration and the idea of lost wholeness, translating it into a flexible visual system that works across the entire festival, not just in a logo.

PROJECT

A niche perfume brand creating scent solutions for people and spaces. Each fragrance shapes an atmosphere and carries associations, moods and personal stories.

CHALLENGE

To give an invisible product a distinct visual presence, translating scent, atmosphere and emotion into a recognisable visual identity.

PROJECT

VESH (ВЕШЬ) is a temporary fashion space bringing together selected clothing, accessory and object-design brands in a pop-up store.

CHALLENGE

To create a distinctive visual identity that unifies multiple independent brands into one cohesive space and makes the pop-up impossible to overlook.

CONTEXT

A visual research project exploring the wooden architecture of the Russian North, its cultural heritage, distinctive forms, ornamental details and traditional construction techniques.

CHALLENGE

To collect, analyze and systematize visual material, translating architectural features and historical references into a cohesive visual research book.