Hello! My name is Ksenia Krasilnikova, i`m Graphic & Brand designer
ABOUT ME
→ 20 years old, Moscow, 4th-year student at the HSE Art and Design School (Communication Design Branding profile).
Work with visual identities, posters, and object design, developing concepts that translate into distinctive visual systems. I’m interested in the connection between an idea, its visual expression, and the way people interact with a brand.My approach combines conceptual thinking, visual experimentation, and an understanding of business objectives. I also work with AI-assisted production and prompt design to expand the possibilities of visual communication.
ACHIEVEMENTS
Golden Bee 17 → Laureate of the International Biennale of Graphic Design.DAFES Typography → 3rd Place · Multiple poster finalists.DAFES Choice 25-26` → 6 finalist entries in the competitionSberbank Prompt Weekend → Prize-winner · AI-powered rebranding challenge.Poster Competitions → 12 award-winning works out of 19 submitted posters.
— Curiosity is my method, оbsession is my quality control. I collect questions, chase contradictions, and turn them into things you can see.
SELECTED PROJECTS
01: BRANDING & VISUAL IDENTITY
FBKO: Basketball Federation of the Kirov Region
Brand identity · Visual concept · Brand applications
Context & Challenge
FBKO is a basketball club based in Kirov. The project called for a distinctive visual identity that could connect the club to its regional context while establishing a recognizable and consistent brand language.
Concept & Visual System
The identity draws on the imagery of Dymkovo toys, a traditional Kirov craft, reinterpreting its characteristic horse motif through the visual language of basketball.
A deep red palette, references to lacquered surfaces, and dark wood create a visual atmosphere that connects local cultural heritage with the energy of contemporary sport.
Outcome
The project received the highest evaluation from the academic commission and became a finalist for DAFES Choice in June 2026. The identity was developed in collaboration with the client and moved toward implementation.
BeFit: Sports Ecosistem (StartUp)
Brand strategy · Visual identity · Art direction · Digital design
Context & Challenge
BeFit is a fitness ecosystem startup bringing together different aspects of an active lifestyle within a single product. The challenge was to develop a coherent brand experience across its digital platform, communications, and physical touchpoints.
Concept & Visual System
I developed the brand identity and established the visual principles that connected the product interface, marketing materials, and brand communications.
The system was designed to remain consistent across different formats while allowing each touchpoint to serve its own function.
Implementation→ Logo, typography, color palette, and brand guidelines.→ Application interface, components, icons, and interaction states.→ Social media, advertising creatives, and digital campaigns.→ Presentations, pitch decks, and partner materials.→ Packaging, labels, merchandise, landing pages, and banners.
