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Hello! I’m Viola Iosifova, a product designer based in Moscow.

I create websites and mobile applications for businesses, educational initiatives and nonprofit organisations, combining thoughtful design with a clear understanding of users' needs.

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Commercial experience in digital and visual design. I currently work as a designer at EGE Nalegke, an online education company. My previous projects include collaborations with the Miloserdie Foundation and Ethnosphere, where I worked on digital interfaces, educational materials, websites and editorial design.30+ academic and commercial projects. My experience spans UX/UI design, branding, digital products, visual communication and website development.I’m a fourth-year student at HSE Art and Design School, studying Digital Product Design and Promotion. My education combines creative practice, user research and digital product development.I work with Figma, FigJam and Adobe Creative Cloud. I develop interactive prototypes, design systems, reusable components and visual concepts. I also create websites using Tilda and work with 3D and motion design tools.

I approach every project by understanding its purpose, audience and challenges.

Research helps me identify priorities, while continuous communication and feedback allow me to refine ideas into functional, visually consistent solutions.

01 / Ethnosphere ~ Website Redesign

[CONTEXT]Ethnosphere is a Moscow-based nonprofit organisation supporting children and adults with migration experience, including refugees. Through educational and cultural initiatives, it helps people adapt to life in Russia and become part of local communities.The website redesign project took place between January and June 2026. Our team worked on improving the site’s structure, user experience and visual identity. The process included audience research, competitor analysis, interface design and preparing the website for publication using Tilda.

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Исходный размер 4866x2532

Responsive Website Layouts

[PROBLEM]The organisation needed a digital platform that could communicate its mission more clearly, engage visitors and strengthen trust.The previous website lacked a consistent visual approach and an intuitive content structure. As a result, visitors could struggle to understand the organisation’s activities and locate information relevant to them.

Responsive Website Layouts

[SOLUTION]The redesign began with an analysis of the existing website, its audience and comparable nonprofit platforms. These insights informed a new information architecture organised into eight key sections: About, History, Team, Projects, News, Collaboration, Partners and Shop.We reconsidered the navigation and user journeys, developed responsive layouts and created interactive prototypes in Figma to communicate the proposed experience.

Before & After

The visual identity was also refined through a more balanced use of the organisation’s brand colours, typography and interface elements.The project then moved into implementation in Tilda, including layout adjustments and final revisions. The redesigned website incorporates an email newsletter and an online shop, allowing visitors to engage with the organisation and purchase its products.

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Visual Identity

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Website Design

[RESULT]The redesigned Ethnosphere website was launched with clearer information architecture, adaptable layouts and a cohesive visual language.The updated platform provides visitors with more accessible information about the organisation’s work, while the newsletter and integrated shop create additional opportunities for communication and engagement.

Responsive Website Layouts

02 / SNOK (S) ~ Media Website Design

[CONTEXT]SNOK (S) is a digital media project dedicated to sleep and dreams. It is designed for people who want to better understand their sleep patterns, improve their rest and explore dreaming as a tool for self-reflection.Over nine months, our team developed the project from an initial idea to a website design prepared for development. The process brought together audience research, competitor analysis, information architecture, interface design and brand identity.My main contribution was developing the project’s visual identity and shaping its overall visual direction. I focused on creating a consistent design language across the website and other visual materials, helping establish a recognisable identity for SNOK (S).

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Visual Identity

[PROBLEM]Sleep-related challenges are common, yet reliable information is not always easy to understand or access.Advice is often spread across multiple platforms or presented using complicated terminology, making it difficult for readers to find useful answers.Our objective was to create a single accessible digital space where people could explore sleep and dreams through understandable content and interactive experiences.

Исходный размер 5104x3238

Editorial Website Design

[SOLUTION]We developed a media platform bringing together articles, interactive tests and quizzes that encourage visitors to explore different aspects of sleep and dreaming.The website’s structure was designed to make editorial content accessible and easy to navigate, while its visual identity creates a recognisable atmosphere across different pages.An integrated online shop extends the project beyond digital content through a collection of branded merchandise.A reusable component-based design system supports visual consistency and allows the interface to grow without losing its overall structure.

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Test, article and shop pages

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Editorial Website Design

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Social media content

[RESULT]The nine-month project resulted in a website concept prepared for development, featuring over 80 screens and 500 reusable components.Research included a survey of 102 participants, providing insights into the audience’s habits, expectations and interests.The completed design combines educational content, interactive features and a distinct visual identity, offering several ways to engage with the subject of sleep and dreams.

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Branded merchandise

03 / Lino ~ Mobile App Design

PORTFOLIO Product Designer
Проект создан 30.10.2026