Hi! I’m Daniela.

I am 21 years old and a fourth-year student at the HSE Art and Design School, specializing in Communication Design.

My work focuses on developing concepts, brand identities, and visual communications. I enjoy discovering ideas that reveal the essence of a project and transforming them into a cohesive visual system.

Throughout my studies and professional career, I have worked on projects across various sectors — including the restaurant chain G.GRILL and the full-cycle agency Ninsar — and have also participated in collaborations with the bistro Beyond as part of specific project briefs.

01. REFORM

REFORM is a festival of reimagining, where the past and future of Japanese design converge in a single space. Archival collections from iconic designers serve as a point of departure, a tribute, and a source of inspiration for a new generation.

The legacy of prominent Japanese fashion designers and the traditions of Japanese fashion risk becoming a thing of the past, failing to resonate with the new generation. There is a pressing need to demonstrate their continued relevance and significance to contemporary culture and design.

To create the REFORM festival as a space for dialogue between the past and the future of Japanese design. Through archival collections, a visual concept, and the event’s underlying philosophy, the aim is to reinterpret the legacy of great fashion designers and draw attention to Japanese culture.

02. RYOTEI

Ryotei is a contemporary interpretation of a traditional Japanese bar, combining Japanese culture, authentic atmosphere, and craftsmanship. Its key feature is an in-house sake production, crafted according to traditional Japanese methods, alongside a bar, restaurant, and shop offering traditional Japanese drinks.

More and more people are interested in the cuisines of different countries; they want to travel and explore, but not everyone can afford to do so. There is a lack of high-quality establishments capable of sharing the history of a given country.

Open a restaurant-bar featuring an in-house production facility and a retail shop for traditional beverages crafted according to Japanese customs.

03. DREAM BIG FEST

DREAM BIG FEST is a gaming industry festival for students and aspiring developers.

How to make a gaming industry festival vibrant and engaging, in order to deliver a more emotionally impactful awards ceremony?

Make the design attractive and intuitive for attendees, while also ensuring comfortable navigation around the venue and a wide range of activities throughout the festival day.

04. SOLIOLI

Solioli is a botanical skincare brand that combines the power of natural ingredients with a science-led approach and a commitment to environmental sustainability. Its philosophy is rooted in the harmony between nature, mindfulness, and effectiveness.

The existing visual identity lacked consistency and a cohesive brand image. The challenge was to bring the visual elements together and create a more recognizable identity that reflected Solioli’s philosophy and values.