CRUX. AI rebranding

promt: Redesign the visual identity of an experimental club dedicated to spatial exploration, research, and unconventional ways of perceiving environments. Preserve the brand’s core values, philosophy, mission, and experimental spirit while developing a fresh, distinctive visual language. Create a cohesive identity system that feels exploratory, conceptual, unconventional, and contemporary, combining expressive typography, abstract forms, and experimental graphic elements. The result should balance intellectual depth, artistic freedom, and a strong, recognizable visual identity.AI model: chatGPT 6

promt: Use the exact brand color palette: muted sage green 88ADA5, burnt terracotta 86442E, deep cobalt blue 3B72AA, warm beige D3C3AA, and near-black 1D1C1A. Apply these colors consistently across typography, graphic elements, patterns, layouts, and brand applications.AI model: chatGPT 6

promt: Design minimalist business cards for CRUX, an experimental spatial research club. Use the brand colors 86442E, 3B72AA, D3C3AA, and 1D1C1A. Feature bold typography, Helvetica-style text, asymmetrical layouts, and generous negative space. Include the CRUX logo, tagline, and contact details. Use matte textured paper and arrange several cards at different angles on a black background. Swiss graphic design, contemporary, raw, and experimental. No extra colors or decorative elements.AI model: chatGPT 6

promt: Create an editorial poster series for CRUX, an experimental spatial research club. Use oversized bold black typography, minimalist Swiss layouts, and grainy monochrome photographs of abandoned architecture and surreal landscapes. Feature all five brand colors prominently: sage green 88ADA5, burnt terracotta 86442E, and near-black 1D1C1A. Add distressed paper textures, film grain, thin lines, and small Helvetica-style text. Keep the compositions bold, asymmetrical, experimental, and editorial. Ensure blue is a clearly visible, integral part of the collection.AI model: chatGPT 6

promt: Create a realistic wide horizontal billboard for CRUX, an experimental spatial research club. Reproduce the reference composition: a solid burnt terracotta background 86442E, oversized black CRUX typography on the left, and a large grainy monochrome photograph of a surreal rocky landscape on the right. Add small black Helvetica-style text reading «Experimental Club for Spatial Research» and minimal event information beneath the logo. Mount the billboard on a weathered concrete wall with realistic lighting and shadows. Raw editorial aesthetic, brutalist typography, analog film grain, minimalist layout. Preserve the reference’s original two-color palette, composition, and proportions.AI model: chatGPT 6

promt: Design a horizontal event ticket for CRUX, an experimental spatial research club. Use a cobalt blue background 3B72AA, oversized bold black typography, and a black-and-white photograph of ancient stone architecture. Include «CRUX», «Experimental Club for Spatial Research», and event details. Add perforated edges, a dashed vertical separation line, minimalist Helvetica typography, and subtle distressed paper texture. Place the ticket on a solid black background. Raw editorial aesthetic, Swiss graphic design, brutalist typography, realistic print texture. Preserve the reference’s layout and proportions.AI model: chatGPT 6

promt:
Create an experimental editorial poster for CRUX, a spatial research club. Use oversized black typography, a grainy monochrome photograph of ancient stone architecture, and geometric color blocks integrated into the image. Apply the brand palette: terracotta 86442E, sage green 88ADA5, cobalt blue 3B72AA, beige D3C3AA, and near-black 1D1C1A. Include minimalist Helvetica typography, thin intersecting lines, asymmetrical layouts, and subtle distressed paper textures. Add the text «Experimental Club for Spatial Research», «Spaces as a way of thinking», and small informational details. Create two variations: one with a terracotta background and sage geometric shapes, another with a sage background and contrasting terracotta, beige, and cobalt blue shapes. Raw, tactile, contemporary Swiss editorial design.AI model: chatGPT 6

promt: Create realistic street poster mockups using the provided CRUX poster designs. Place the posters on weathered concrete walls and in black metal outdoor display frames. Preserve the original artwork, typography, layout, photographs, and exact brand colors. Show natural sunlight, realistic shadows, wrinkled paper, worn edges, and subtle urban textures. Use editorial photography, architectural surroundings, and a muted, cinematic atmosphere. Front-facing or slightly angled perspective, high realism, professional branding presentation. Do not redesign or alter the posters.AI model: chatGPT 6

promt: Wide horizontal banner for CRUX, an experimental spatial research club. Near-black background 1D1C1A, oversized beige CRUX logo D3C3AA, panoramic grainy black-and-white rocky landscape photograph, minimalist Helvetica typography, thin lines, and subtle distressed texture. Include «Experimental Club for Spatial Research», «People / Places / Ideas / Beyond», and «crux.club». Brutalist Swiss editorial design, high contrast, raw and cinematic.AI model: chatGPT 6

promt: Place the provided CRUX banner design on a large outdoor billboard in a modern urban environment. Show a realistic metal billboard structure against an architectural city backdrop, photographed from a slightly low, angled perspective. Preserve the original banner artwork, typography, layout, colors, and proportions exactly. Add natural daylight, realistic shadows, subtle weathering, and cinematic editorial photography. High realism, professional branding mockup.AI model: chatGPT 6

promt: Photorealistic mockup of a vertical CRUX poster in a black metal streetlight advertising frame on a weathered stone wall in an urban European street. Preserve the original poster design, layout, typography, and monochrome rocky landscape exactly. Matte beige paper, black typography, grainy analog photography, subtle paper wrinkles and worn edges. Warm natural sunlight, realistic shadows, muted cinematic tones, documentary photography, slightly angled street-level view. No changes to the original artwork.AI model: chatGPT 6

promt: Photorealistic product mockup of a rugged metal carabiner with a key ring, featuring CRUX branding. Matte black metal, distressed silver hardware, geometric pattern in muted terracotta and dusty mint, bold cream CRUX logo and small engraved typography. Black background, dramatic studio lighting, realistic scratches and worn textures, premium industrial aesthetic, close-up details. Preserve the original carabiner shape and design.AI model: chatGPT 6