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personal file // communication designer

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notes on my process


01 / researchI explore the context, cultural references, and unique character of each project to understand what makes it meaningful.02 / interpretI turn research into visual concepts, experimenting with metaphors, composition, typography, and graphic language.03 / createI develop coherent visual solutions, refining details to balance conceptual depth with expressive design.

archive // 001

APPARATUS THEATRE

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01 / context & challengeApparatus Theatre is an independent performing arts theatre led by Rodion Baryshev. The challenge was to create a visual identity that reflects its intellectual rebellion, physicality, and fusion of different art forms.02 / conceptContrast is where opposites meet and tension emerges. This tension reflects the theatre’s bold and unconventional character. Through contrasting visual elements, the identity expresses its energy, physicality, and experimental approach to performance.

Исходный размер 2908x1634
Исходный размер 2908x1634

03 / applications & outcomeA flexible visual system brings the concept to life across posters, social media, and other communication materials, creating a cohesive identity while preserving the theatre’s expressive character.

Исходный размер 2908x1634

archive // 002

KARANDASH FEST 2026

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01 / context & challengeKarandash Fest is a festival inspired by the legacy of the famous Soviet clown Karandash. The challenge was to create a poster series that captures the festival’s playful spirit and encourages adults to rediscover their sense of wonder and imagination.02 / conceptThe concept draws inspiration from Karandash’s early career as a poster artist. The composition resembles an artist’s workspace, where fragments of paper, graphic elements, and colour come together to form a poster. Playful collage shapes reference both childhood creativity and the visual language of Soviet circus posters.

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03 / applications & outcomeA series of expressive collage-based posters combines bold compositions, cut-out shapes, and vibrant colours to communicate the festival’s joyful character.The project received a prize in the Karandash Fest 2026 poster competition and was selected as a DAFES finalist in March 2026.

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archive // 003

GRUSHINSKY FESTIVAL

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01 / context & challengeGrushinsky Festival is more than an outdoor music event. Every year, it becomes a temporary utopian community built around freedom, creativity, collective spirit, and a connection with nature. The challenge was to capture this unique phenomenon through editorial design.02 / conceptThe project explores the festival’s dual nature: the world preserved in posters and programmes, and the intangible world of guitar music, shared memories, and fleeting moments. The book brings these two realities together, presenting the festival as both a documented event and a lived experience.

Исходный размер 3500x1964
Исходный размер 3500x1964

03 / applications & outcomeThrough editorial composition, archival imagery, and a curated listening experience, the book combines visual storytelling with music, inviting readers to explore the atmosphere and collective identity of the festival.

Исходный размер 3500x1964
Victoria Pavlova // Personal Archive // 2026
Проект создан 27.10.2026