Проект 1 курса
Листарт
Бренд стартовых наборов с комнатными растениями для людей, которые хотят озеленить дом, но не знают, с чего начать.В каждом наборе — неприхотливое долгоживущее растение, базовый комплект для ухода и понятная инструкция, которая помогает избежать типичных ошибок новичка. Это не просто продажа растений, а готовый первый успешный опыт заботы о живом объекте дома.Целевая аудитория: молодые люди 20-30 лет без опыта ухода за растениямиЦеновой сегмент: массовый, доступныйЦенности: простота, понятность, забота, дружелюбиеИзменение концепции
Вердея
Премиальный бренд интерьерных растений и авторских кашпо, объединяющий природу, современный дизайн и скульптурное искусство. Бренд предлагает интерьерные композиции, в которых растение и кашпо дополняют друг друга, образуя единый художественный объект. Необходимые предметы для ухода возможно приобрести дополнительно.Целевая аудитория: люди 35-45 лет ценящие эстетику, качественные материалы, индивидуальностьЦеновой сегмент: премиумЦенности: эстетика, уникальность, качество, природная гармонияАйдентика


ЛоготипCreate an elegant, premium typographic logo «ВЕРДЕЯ», using Cyrillic letters only. Use a sophisticated, custom-designed high-contrast serif typeface. The letters should be wide, relatively low, with graceful curves, delicate hairlines, refined serifs, and subtle ligatures. Add elegant, flowing letter extensions while maintaining excellent readability. Solid deep forest-green background (303D32) and warm beige lettering (EAE7DF). No icons, leaves, symbols, descriptors, gradients, shadows, or additional text.Create an inverted version of the same logo: place the logotype on a solid beige background (EAE7DF), and render the logo itself in dark graphite (252725).
Цветовая палитраDevelop color palette for a premium botanical interior brand. Choose one deep, muted green shade as the primary brand color, one light shade for backgrounds, and one dark shade for typography. Add cool, desaturated champagne gold as an accent color for elegant foil stamping and decorative details. The palette should feel luxurious, minimalist, natural, and timeless, reflecting the concept of plants as sculptural art objects. Avoid bright, saturated colors and strong contrasts.
ТипографикаПохожие шрифты определены с помощью сервиса WhatTheFont


РамкаCreate botanical frame for a premium luxury brand.
Solid deep forest green background (303D32). A wide rectangular frame made of numerous small botanical elements: rounded leaves and delicate curved branches. Use clean contour lines only, without internal veins or filled shapes. Arrange the leaves in several layers, mostly disconnected, with natural asymmetry. The pattern should look cropped by a rectangular mask, with straight inner edges and minimal protrusions, rather than branches forming a frame. Cool, muted champagne-gold metallic foil, slightly desaturated, without orange or yellow tones. Flat foil finish, no embossing or shadows.Паттерн+ Референсное изображение генерации рамкиCreate a full-surface seamless botanical pattern in the same style as the reference frame: small rounded leaves and delicate curved branches with clean outline-only linework.
Key visual


Растение на зеленом фонеCreate a vertical 2:3 poster, using the provided reference image. 303D32 backround with a subtle matte cardboard texture. Use reference border muted champagne-gold foil. Central object is bonsai tree in an asymmetrical designer planter made of dark graphite marble with smooth organic curves. Maintain generous spacing between the tree and the decorative border.Растение на бежевом фоне+ Референсное изображение предыдущей генерацииUsing the provided reference image, create a poster. Preserve the original composition. Background: Solid warm beige (EAE7DF). Border: Keep the exact botanical frame from the reference, use dark graphite color (252725). Replace the original plant with another plant with big leaves. Create pot of another form made of beige matte marble.
Уход за растениемCreate a photorealistic 4:3 photograph. A woman aged 40–45, with straight dark brown bob-length hair, is watering a small, elegant bonsai tree. She wears a long, flowing graphite-gray silk robe with no patterns. The bonsai in an asymmetrical sculptural planter made of beige marble, featuring smooth organic curves. An expensive, minimalist millionaire’s residence interior. Soft, natural daylight with realistic shadows and subtle reflections.
Продуктовые носители
В дизайне продуктовых носителей определено цветокодирование: темно-зеленый связан с растением, бежевый — с дополнительными аксессуарами.
Растение и кашпо, упаковка+ Референсные изображения логотипа, рамкиCreate a photorealistic 16:9 luxury product photography scene. Dark graphite studio background (252725). On the left, a premium rectangular packaging box; on the right, a small bonsai in a sculptural designer planter made of matte dark graphite marble. The entire plant with its planter must be small enough to realistically fit inside the box. Packaging: A tall, wide rectangular rigid box, covered in matte deep forest-green textured cardboard (303D32). Use reference border. All text is centered, relatively small, with generous negative space. Use thin horizontal divider lines between the text sections. All typography and decorative details feature champagne gold foil stamping.


Упаковка грунта+ Референсные изображения предыдущих генерацийCreate a photorealistic 1:1 luxury studio product photograph. A cube-shaped box made of matte beige cardboard (EAE7DF). The box is facing directly toward the camera, with only its front panel visible. Front design: border from reference image, printed in dark graphite (252725). Elegant minimalist typography with generous negative space. All text is centered. The box stands directly on a thick layer of realistic potting soil. Matte graphite studio background (252725).Лейка+ Референсное изображение паттернаCreate a photorealistic 1:1 luxury studio product photograph. A sculptural designer watering can made of matte beige ceramic (EAE7DF), with an unusual asymmetrical shape, smooth organic curves. The watering can lies on a matte dark graphite surface (252725), partially wrapped in delicate tissue paper. Photograph the composition directly from above. Wrapping paper: use pattern from reference image. Keep the watering can and wrapping paper centered, with the entire composition visible.
Кашпо (общий промт)
Create a photorealistic 16:9 luxury studio product photograph featuring three sculptural designer planters arranged in a horizontal row against a seamless solid beige background (#EAE7DF). The planters resemble contemporary art objects. All planters are made of matte natural marble.
Коллекция кашпо № 1Left and right: low, wide beige marble planters with flowing organic shapes and large oval holes through their bodies. Center: a taller, narrow graphite marble planter with a twisted silhouette and a vertical oval hole. All three have soft, asymmetrical sculptural forms.Коллекция кашпо № 2Three low, asymmetrical planters featuring angular folded surfaces, diagonal ridges, and softly faceted geometric shapes. The two side planters are graphite marble, while the shorter, wider central planter is beige marble.Коллекция кашпо № 3Left: a low beige planter with a slanted opening and flowing folded surface. Center: a taller graphite planter with an asymmetrical twisted shape and pronounced curved indentation. Right: a medium-height beige planter with a rounded body and diagonal sculptural fold.Коллекция кашпо № 4Three asymmetrical planters with smooth, rounded bodies, visibly tilted openings, and sculptural protruding bases creating an illusion of balance. The two taller side planters are graphite marble. The shorter central planter is beige marble.
Инструкция по уходу+ Референсные изображения предыдущих генерацийCreate an A5 vertical plant care card using the provided botanical frame. Dark forest-green background (2C3D31), all text and details in Champagne Gold foil. Add a very small logo at the top, the heading, the plant name, and four short care instructions. Center-align all text, separate sections with thin lines, use small elegant typography and generous negative space.Паспорт объекта+ Референсное изображение предыдущей генерации инструкцииUsing the care card as a reference, create an object passport. Keep the same composition, frame, typography, and layout. Change the background to warm beige (EAE7DF) and all text/details to dark graphite (252725). Replace the heading and care instructions with: object author, material, collection name, and unique object number.Визуализация+ Референсные изображения инструкции и паспорта объектаCreate a photorealistic 16:9 luxury mockup using the two provided cards. Place them side by side at slight angles on a dark graphite marble surface. Preserve the original designs. Keep both cards fully visible with plenty of negative space. Use soft studio lighting, realistic paper texture, and subtle contact shadows.










