Hello, I’m Ustina Turkina, a motion designer working with brands across creative industries.
I develop visual concepts and create motion design that brings brand identities to life through movement and makes them memorable.
How do I create thoughtful motion design for brands?
Stages of my design process
01. Brief and research
I analyze the brand, project goals, and client requirements, researching the market and target audience.02. Concept
I explore visual ideas and motion solutions that best express the brand’s values and character.03. Visual system
I develop the visual concept across different formats, from social media to print, and create brand guidelines for consistent implementation.How can motion bring a brand identity to life?
Motion Identity
Brand Identity for «to—se», a Creative Events Team
The visual identity is built around the idea of a space unfolding through interaction. In the animated intro, the logo opens up to reveal a vibrant, dynamic world within. This motion principle became the foundation of the wider brand identity.
The role of motion
Motion transforms the logo from a static mark into a gateway to the team’s creative world. It creates a sense of discovery, engages the audience, and brings the brand’s personality to life.How can motion tell stories and create atmosphere?
Alternative titles for «Hugo» by Martin Scorsese
Alternative titles for «Hugo» by Martin Scorsese
To highlight the importance of the people who often remain behind the scenes but are essential to bringing a film to life.The concept:
Inspired by the film’s world of clocks and intricate mechanisms, the visual concept draws a parallel between the protagonist, who works unnoticed inside a clock tower, and the filmmakers working behind the scenes. Both are essential parts of a larger mechanism.The role of motion
Motion brings the mechanical aesthetic to life and introduces the people behind the film. Through a sequence of animated titles, the creators and cast are revealed as integral parts of the cinematic mechanism.How can motion structure information and communicate meaning?
Longread about graphic system for russian punctuation
Longread about graphic system for russian punctuation
To make the history of Russian punctuation engaging and accessible, showing how punctuation marks shape meaning, convey emotions, and influence the way we communicate in writing.An interactive, one-page website exploring the origins and evolution of Russian punctuation marks. The narrative guides the viewer through the history of each mark, revealing how written language developed ways to express emotion and intonation.Each punctuation mark has its own animation style, carefully chosen to reflect its meaning and character. Motion becomes part of the storytelling, translating abstract linguistic concepts into expressive visual experiences and making the information more engaging and enjoyable to explore.
How can a memorable visual concept make information more engaging?
Video explainer: How banknotes are protected against counterfeiting
Video explainer: How banknotes are protected against counterfeiting
To explain the security features used to protect banknotes against counterfeiting and show viewers how to recognize them.The concept
An explainer video that reveals the different security features embedded in banknotes. The visual language draws inspiration from the layered graphics, intricate details, and protective elements found in banknote design.
Each animation technique is tailored to the security feature being explained. Holograms and kinegrams come to life through shifting images, iridescent effects, and simulated depth, while typography and graphic elements adapt to the specific principle behind each feature. This interplay of motion and visual detail makes complex information easier to understand and more engaging to watch.