URBAN CODE

За основу редизайна взят проект MARiSCO — бренд дизайнерской одежды и аксессуаров. В старой версии были разработаны логотип, фирменный знак
и несколько носителей.
В новом проекте бренд получает более современный и премиальный образ. Обновлены логотип, графика, одежда, аксессуары, упаковка, рекламные материалы и оформление магазина. В основе стиля — чёрный
и белый цвета, тёплые золотистые акценты, крупная типографика и строгая подача. MARiSCO становится современным брендом премиальной одежды
для городской среды.

На основе исходной футболки были созданы новые варианты редизайна продукта с обновлённым знаком, крупной графикой и типографикой MARiSCO
[ChatGPT].

Промпт 1 (футболка 1):
Create a premium men’s streetwear T-shirt mockup showing only the FRONT view on a male model. Use the reference logo exactly as provided and place it on the left chest. Preserve the logo’s original shape, details, and exact black, white, and gold colors, logo proportions should be smaller/ Do not redesign, simplify, distort, recolor, or reinterpret the logo. White oversized heavyweight cotton T-shirt, relaxed fit, realistic fabric, clean neutral studio background, soft editorial lighting, minimal premium fashion aesthetic. No text, no additional graphics, no back view.
Промпт 2 (футболка 2):
Сreate a premium men’s streetwear T-shirt mockup showing only the FRONT view on a male model. Place the reference vulture logo exactly as provided in the center of the chest. Preserve its original shape, details, and exact black, white, and gold colors. Place the attached lettering exactly as provided in a semicircular arc above the vulture logo. Preserve the lettering’s original shape, details, style, and exact colors. Do not redesign, simplify, distort, recolor, or reinterpret any element. White oversized heavyweight cotton T-shirt, relaxed fit, realistic fabric, clean neutral studio background, soft editorial lighting, minimal premium fashion aesthetic. No additional text, no extra graphics, no back view.
Промпт 3 (футболка 3):
Create a premium men’s streetwear T-shirt mockup showing only the FRONT view on a male model. Do not use any logo. Remove the old logo completely. Add a front typographic composition with the word «MARiSCO» written in 7 different languages/scripts without duplication, arranged in a vertical stack, one line under another. Make the text larger and more prominent. All lines must have the same font size, the same alignment, and equal spacing between them. In every version, the lettering must follow this exact capitalization rule: the first three letters and the last three letters must be uppercase, and the middle letter must be lowercase — exactly like «MARiSCO». Keep the design clean, minimal, and premium. White oversized heavyweight cotton T-shirt, realistic fabric, neutral studio background, soft editorial lighting. No extra graphics, no back view.

Для продукта создана серия кейвизов
в разных форматах: group shot, lifestyle кадр, студийная съёмка, macro detail и flat lay. Во всех визуалах сохранены фирменные элементы и дизайн одежды, а подача адаптирована под премиальную fashion-эстетику [ChatGPT].

Промпт 4 (group shot):
Use Image 1, Image 2, and Image 3 as product references, but use another models. Create a premium group shot (men, women, teenagers) key visual with fashion models wearing three different MARiSCO T-shirts, one design per model. Preserve each T-shirt design exactly as shown in its reference image, including the logo, typography, colors, proportions, size, and placement. Do not redesign, simplify, replace, or mix the graphics between the shirts. Arrange the models in a balanced editorial group composition with natural poses. Use a clean modern studio or architectural background, soft premium fashion lighting, realistic fabric, and a high-end streetwear campaign aesthetic. Keep all three T-shirt designs clearly visible and distinct.
Промпт 5 (lifestyle):
Use the attached image as the exact product reference for the MARiSCO T-shirt collection. Preserve the original logo exactly as shown, including its shape, proportions, colors, size, and placement. Do not redesign, replace, simplify, or reinterpret the logo. Create a lifestyle key visual of a female model wearing the MARiSCO white oversized T-shirt in a modern urban environment. Use a clean city street or contemporary architectural background. Focus on natural pose, confident fashion attitude, premium streetwear styling, and brand identity. Realistic, stylish, editorial, high-end streetwear campaign aesthetic.
Промпт 6 (студийная съемка):
Use Image as the exact product reference. Recreate the T-shirt exactly as shown, with the same original chest logo only. Keep the logo identical in shape, proportions, colors, size, and placement. Do not change the artwork in any way and do not generate a different logo. If the logo cannot be matched exactly, leave it unchanged rather than replacing it. Create a premium studio key visual for a white oversized men’s streetwear T-shirt on a male model, shown clearly from the front in a clean neutral studio with soft editorial lighting. Focus on the product, fit, and premium fabric. Minimal, realistic, polished fashion campaign style.

Промпт 7 (macro detail):
Use the attached image as the exact product reference. Keep the MARiSCO T-shirt design and logo exactly unchanged. Create a macro detail key visual showing a very close-up view of the T-shirt with focus on the logo, print quality, fabric texture, stitching, and folds. Soft editorial lighting, shallow depth of field, clean minimal background, realistic premium streetwear campaign aesthetic.
Промпт 8 (flat ray):
Use the attached image only as the exact reference for the griffin logo and the «MARiSCO» wordmark. Create a premium flat lay key visual of a full-length white oversized men’s T-shirt with a relaxed streetwear fit, not cropped or shortened. On the front, place only the exact griffin logo on the left chest, with no text. Inside the back neck area, add a small printed neck label with «MARiSCO» and the size «L» underneath. Add one hang tag next to the T-shirt, using the exact griffin logo and exact «MARiSCO» wordmark from the reference. Preserve the original lettering, capitalization, proportions, and spacing. Clean minimal composition, realistic heavyweight cotton, natural fabric folds, soft shadows, premium editorial lighting, no other objects.

На основе обновлённой айдентики разработаны три объекта мерча: худи, кепка и металлическая подвеска. Фирменный знак и логотип адаптированы под печать, вышивку и металл [ChatGPT].

Промпт 9 (худи):
Use the attached image as the exact reference for the griffin logo and the «MARiSCO» wordmark. Create a premium black oversized hoodie mockup. Place the exact griffin logo in the center of the chest and the exact «MARiSCO» wordmark above it in a semicircular arc. Preserve the original logo shape, lettering, proportions, and style. Do not redesign, replace, or substitute the logo or font. Minimal premium streetwear aesthetic, realistic fabric, clean studio mockup.
Промпт 10 (кепка):
Use the attached image as the exact reference for the griffin logo and the «MARiSCO» wordmark. Create a premium black baseball cap mockup. Place the exact griffin logo in the center front of the cap, clearly and accurately reproduced, preserving its original shape, details, proportions, and colors. Do not redesign, simplify, or substitute the griffin logo. Add a small «MARiSCO» wordmark on the side of the cap, spelled exactly like this, with a lowercase «i». Only the «MARiSCO» wordmark should be in color #F2A03D. The griffin logo should remain exactly as in the reference and not be recolored. Minimal premium streetwear aesthetic, realistic fabric and embroidery, clean studio mockup.
Промпт 11 (подвеска):
Use the attached image as the exact reference for the griffin logo and the «MARiSCO» wordmark. Create a premium metallic necklace merch item. The main pendant should feature the exact griffin logo. Add a small secondary metal tag on the chain on thу left engraved with the word «MARiSCO». Preserve the original logo and wordmark style. Minimal, premium, luxury streetwear aesthetic, clean product presentation, realistic metal texture.

Разработана визуализация фирменного магазина с брендированием пространства и презентацией ключевых моделей одежды на основе обновлённой айдентики и продуктовой линейки [ChatGPT].

Промпт 12 (пространство):
Use the attached images as exact product and brand references. The attached T-shirts may appear on models in the reference images, but in the final image display them as hanging garments in the store, not on models. Create a premium MARiSCO streetwear store interior in a beautiful, strict, minimal style. Show T-shirts, hoodies, pants, and fashionable jackets such as leather biker jackets, oversized bomber jackets, varsity jackets, and minimal puffer jackets, displayed on racks, shelves, and mannequins. On the jackets, place only the griffin logo on the left chest. Use MARiSCO branding and the griffin logo in the space. Place a cashier desk at the back, with a clear sign behind it that says «MARiSCO». Modern, elegant, realistic, high-end fashion retail interior.

В рамках запуска магазина оформлена серия
промо-материалов: приглашение, постер
и digital-экран, объединённые единым визуальным стилем. Все материалы выдержаны в единой визуальной системе бренда [ChatGPT].

Промпт 13 (приглашение):
Use the attached griffin logo and MARiSCO branding as exact references on the charcoal grey background. Create a premium black event ticket invitation for the MARiSCO store opening, with a minimal high-end streetwear aesthetic and subtle #F2A03D accents. Include the text Add the text applying font Volte Semibold: «MARiSCO», «STORE OPENING», «6 НОЯБРЯ 2026», «18:00», and the address in Russian: «Москва, ул. Ленинская Слобода, 26, Loft Hall». Add a detachable tear-off section on the right with the text «ACCESS CODE: MS-024». Clean layout, elegant typography, realistic ticket design.
Промпт 14 (постер):
Use the attached griffin logo, MARiSCO wordmark, and T-shirt as exact references. Create a premium street poster for the MARiSCO store opening. Include a key visual of a young male model wearing a black leather jacket with the griffin logo on the left chest, and using the attached T-shirt as a product/style reference. Use a strict, minimal, high-end streetwear aesthetic with black, white, and subtle #F2A03D accents. Include the text applying font Volte Semibold: «MARiSCO», «STORE OPENING», «6 НОЯБРЯ 2026», «18:00», and the address in Russian: «Москва, ул. Ленинская Слобода, 26, Loft Hall». Clean poster layout, elegant typography, realistic urban fashion campaign style.
Промпт 15 (экран):
Use the attached griffin logo and T-shirt as exact references. Create a premium digital ad screen displayed inside a shopping mall. Show a young male model wearing a black bomber jacket with the exact griffin logo on the left chest, and the attached T-shirt underneath, but change the T-shirt to grey and make its text white. Add the text applying font Volte Semibold on the bottom of tteh ad screen: «MARiSCO», «STORE OPENING», «6 НОЯБРЯ 2026», «18:00», and «Москва, ул. Ленинская Слобода, 26, Loft Hall». Minimal, high-end streetwear style, clean layout, realistic mall screen.

Логотип и фирменный знак созданы в Microsoft Designer, палитра собрана в Adobe Color, а шрифт был подобран через MyFonts.

Промпт 16 (логотип и фирменный знак):
Please create a unique street art-style vector logo on a white background for MARiSCO—a premium brand specializing in street art-style men’s clothing and accessories—featuring the signature RA glyph, which resembles the fashion house’s trademark seal. This logo can subsequently be used on various media, including clothing, posters, bags, etc.