Solyar is an annual cultural festival dedicated to the sun as a source of life, energy, and nature’s awakening in the northern latitudes. The project combines traditional rituals with modern interactions with the sun. I developed the entire concept, including the festival’s name and its full visual identity.

The challenge There was a lack of interest and engagement among younger audiences in preserving nature and cultural traditions related to sun worship and the cycle of energy. The challenge was to create a visual language that would make these themes feel relevant and exciting for a new generation.Concept To bridge the gap between local traditions and modern culture, the festival was designed as a space balancing creative activities, rituals, and educational lectures about solar technologies. The visual identity is built around the energy of sunrise — using bright orange as the core color, combined with nature photography and warm gradients.Solution I created the festival’s name and developed a full brand identity system. This includes a primary and secondary logo, graphic variations based on the outlines of the sun, vibrant gradients (red, orange, yellow), promotional banners, and merchandise design.

Outcome A cohesive and energetic visual voice that captures the spirit of the festival and helps communicate the importance of sun culture to a younger, modern audience.

A photography series exploring the Hermitage museum through reflections and glossy surfaces. The project rethinks classical art by creating a new, layered perspective on the museum space.

The challenge Classical museum spaces can sometimes feel static and distanced from the viewer. The challenge was to find a new way to look at familiar art and museum interiors, making them feel more mysterious and engaging.Concept The idea was to look at art not directly, but through its reflections. By using glass cases and glossy surfaces, the series creates a multi-layered space where exhibits complement each other and form a new visual meaning.Solution I captured a series of photographs focusing on reflections in museum display cases. The images show how different artworks connect and overlap, revealing unexpected details and hidden connections.

Outcome A fresh, layered perspective on the Hermitage that allows the viewer to see classical art from a completely new angle.

A rebranding of the fragrance boutique Inside, reimagined through the lens of AI. The original project focused on unique, individually curated scents. For this rebranding, I used AI to add a new, fantasy-driven visual dimension to the brand.

The challenge The Inside boutique creates unique scents for each client to help them feel more harmonious. The challenge was to take this highly personalized, invisible concept and translate it into a striking visual identity, using AI to push the creative boundaries.Concept I decided to add a touch of fantasy to the brand. The idea was to create a surreal, dreamlike world where every scent has its own visual form. Using AI generation, I explored how a personalized fragrance could look if it were a fantasy landscape or an abstract image.Solution Using AI tools, I generated the full visual identity, including the new logo, promotional materials, and spatial design concepts. The AI helped create unique, atmospheric imagery that matches the dreamy and personalized nature of the perfumes.

Outcome A fresh, fantasy-inspired rebranding that shows how AI can be used as a powerful tool to expand a brand’s visual language and create a unique atmosphere.

A landscape design concept for a vertical garden titled «Pattern of Time». Inspired by the works of Patrick Blanc, the project is designed for one of the main halls of the Khakassia National Museum.