The image was created as part of a research project investigating the topic of textile recycling by major brands in Russia. In every household, a vast quantity of bedding manufactured during the Soviet era still remains and is used today as rags. This material—the theme of Soviet life and the emblematic piece of that era, the folding cot—formed the basis of the created image, which is explored through similar mechanics and transformation possibilities of this visual identity.
The first campaign is dedicated to my father, who passed away during the creation of this project. The resulting figure becomes a physical embodiment of his soul, giving him one last chance to visit the favorite places on his dacha—a place he built with his own hands and the last place he visited in life.
The second campaign focuses on reflecting the connection between the theme and the project subject, immersing the audience in the atmosphere of Soviet everyday life.
