Исходный размер 2310x3409
Проект принимает участие в конкурсе

Проект прошлого года

На арт-практике я репрезентировала память о моих прапрабабушке и прапрадедушке, которая живет в материальных явлениях, в их вещах, остающихся до сих пор нетронутыми на чердаке в одной русской деревне.

Новый бренд

PRA PRA превращает следы прошлого в новые предметы, которые выглядят так, будто у них уже есть собственная история. Мы создаём новые объекты, переосмысляя формы, фактуры, несовершенства найденных вещей.
Вся визуальная система вырастает из моих иллюстраций: пыльные оттенки, терракота, карандашные контуры, следы времени
и архитектурные линии старого дома. Семейные артефакты становятся основой нового дизайна.

Продукт

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Исходный размер 2890x2684

Промпт:
Create a realistic editorial product photograph for PRA PRA, a contemporary object brand inspired by forgotten artifacts from an old rural Russian house.
Show a sculptural wall clock made from irregular matte ceramic, resembling a fragment of an old household object. The asymmetrical rounded shape has a rough, weathered surface in dusty beige and muted terracotta, with subtle cracks, uneven edges and traces of dark-brown pigment. Minimal dark hands and small understated hour markers are integrated into the ceramic surface. Add a tiny PRA PRA wordmark and archival object number.
Photograph the clock against a clean, seamless pure white studio background. The entire product is clearly visible, centered in the frame, with soft directional studio lighting and a subtle natural shadow. Focus on the unusual silhouette, tactile ceramic texture and handcrafted imperfections.
Restrained earthy palette, contemporary collectible design, realistic proportions, high-end editorial product photography. No additional objects, no wall, no props, no folk motifs, no glossy finish. Match the established PRA PRA visual identity.

Исходный размер 2939x2671

Промпт:
Create a realistic editorial product photograph for PRA PRA, a contemporary object brand inspired by forgotten artifacts from an old rural Russian house.
Show a sculptural table lamp with an irregular ceramic base inspired by the shape of an old household vessel. The base has an asymmetrical silhouette, a rough matte surface, faded beige and muted terracotta patches, subtle imperfections and traces of dark-brown pigment. Pair it with a simple small linen lampshade in natural off-white fabric. Add a discreet PRA PRA wordmark and a tiny archival object number on the ceramic base.
Photograph the lamp against a clean, seamless pure white studio background. The entire product is visible, centered in the frame, with soft studio lighting and a subtle natural shadow. Emphasize the contrast between the rough ceramic and soft linen textures.
Restrained earthy palette, contemporary collectible design, handcrafted character, realistic proportions, high-quality editorial product photography. No additional objects, no interior, no props, no folk motifs, no glossy surfaces. Match the established PRA PRA visual identity.

Исходный размер 3420x2671

Промпт:
Create a realistic editorial product photograph for PRA PRA, a contemporary object brand inspired by forgotten artifacts from an old rural Russian house.
Show a small sculptural wooden horse figurine inspired by a handmade vintage toy. The silhouette is simplified and slightly abstract, with an elongated body, uneven legs and an understated, almost primitive shape. Made from solid natural wood with visible grain, rough hand-carved surfaces, subtle dents and worn edges. The finish is matte, with faded brown pigment and a few muted terracotta traces. Add a tiny PRA PRA wordmark and discreet archival object numbering, engraved into the wood.
Photograph the entire object against a clean, seamless pure white studio background, centered with generous empty space around it. Soft directional studio lighting, subtle natural shadow, realistic wood texture and handcrafted imperfections.
Contemporary collectible design, restrained earthy palette, tactile materials, quiet editorial art direction. No additional objects, no props, no folk ornaments, no glossy varnish, no excessive distressing. Match the established PRA PRA visual identity.

Айдентика

Исходный размер 4096x2890

Кейвизы

Исходный размер 5167x3646

Промпт:
Create a realistic architectural interior mockup for PRA PRA, a contemporary object brand inspired by family memory and artifacts from an old rural Russian house.
A minimalist creative studio with a large wall mural combining warm beige textures, muted terracotta shapes, thin hand-drawn contour lines and subtle distressed details. Include a large PRA PRA wordmark, Russian typography and the headline «У КАЖДОЙ ВЕЩИ ЕСТЬ ПРОШЛОЕ», with small archival labels and object numbers. Integrate a large sculptural ceramic vessel into the mural design.
On the right, add recessed shelves with handmade ceramics and books. In the foreground, place a solid dark wooden table, simple chairs and a ceramic vase with dried branches. Tall windows on the left let in natural daylight, casting soft shadows across the space.
Warm ivory, dusty beige, terracotta and dark brown palette. Tactile materials, subtle imperfections, contemporary architecture, realistic editorial photography. Spacious composition, no excessive decoration, no folk motifs or glossy luxury aesthetics.

Промпт:
Create a realistic mockup of a PRA PRA brand campaign poster, matching the exact visual identity of the attached packaging, tote bag and ceramic vessel references.
Show a large printed poster mounted on a warm, textured plaster wall in a contemporary interior. The poster design uses the same kraft-paper background, muted terracotta shapes, rough hand-drawn architectural contours, minimal dark-brown typography and archival object numbering as the existing PRA PRA products.
Include the PRA PRA logo and clear Russian text: «ПАМЯТЬ ОСТАЁТСЯ В ВЕЩАХ»
Small caption: «Предметы, вдохновлённые семейной историей».
Use a bold, carefully balanced graphic layout with large cropped shapes and plenty of negative space. The design must look like a natural extension of the existing packaging and merchandise, not a separate visual concept. Realistic paper texture, subtle print imperfections, warm natural lighting. Full poster visible in the mockup. No extra illustrations, no photorealistic objects printed on the poster, no glossy advertising aesthetic, no excessive text. Landscape photograph, vertical poster.

Промпт:
Create a photorealistic mockup of a large horizontal outdoor advertising banner for PRA PRA, matching the exact visual identity of the attached packaging, tote bag and ceramic vessel references.
Show a large-format banner installed on the facade of a contemporary building in a quiet European street. The banner features a warm kraft-paper background, muted terracotta shapes, rough hand-drawn architectural contours, minimal dark-brown typography and subtle archival numbering — exactly consistent with the existing PRA PRA identity.
Include the PRA PRA logo and Russian headline: «ПАМЯТЬ ОСТАЁТСЯ В ВЕЩАХ». Small supporting text: «Новые предметы на основе семейных историй».
Strong, minimal graphic composition with oversized typography, one large cropped fragment of the original illustration and generous negative space. Restrained earthy palette, tactile printed material, subtle imperfections. The banner must feel like a real part of the brand’s visual system, not a generic advertisement. Wide horizontal format, realistic architectural photography, natural daylight, banner fully visible, no extra slogans or decorative elements.

Исходный размер 1536x1024

Промпт:
Create a realistic advertising mockup for PRA PRA, a contemporary object brand inspired by family memory and artifacts from an old rural Russian house.
Show a large textured beige wall with minimalist graphic elements: muted terracotta geometric shapes, rough hand-drawn contours and subtle distressed paper textures. Add the PRA PRA wordmark, the Russian headline «ПАМЯТЬ ОСТАЁТСЯ В ВЕЩАХ» and smaller text «Новые предметы на основе семейных историй». Include a small archival label «Object No. 07».
In the foreground, place a sculptural handmade ceramic vessel with an irregular shape, rough matte surface and earthy beige and terracotta patches. Add subtle PRA PRA branding to the vessel. Include a worn wooden table, a few archival boxes and a dark ceramic bowl.
Warm directional sunlight, deep natural shadows, tactile materials, muted earthy palette, contemporary editorial art direction. Realistic photography, quiet atmosphere, minimalist composition. No people, no folk motifs, no excessive decoration. Preserve generous negative space around the typography and match the established PRA PRA visual identity.

Исходный размер 5167x3646

Промпт:
Create a realistic mockup of PRA PRA branded object tags and archival cards, matching the exact visual identity of the attached packaging, tote bag and ceramic vessel.
Show several thick uncoated paper tags and small product cards arranged beside a handmade ceramic object on a worn wooden table. Use warm kraft paper, muted terracotta, dark-brown typography, rough contours taken from the original illustrations and minimal archival numbering.
Include the PRA PRA wordmark and readable Russian text: «ОБЪЕКТ № 07», «Материал: керамика», «Коллекция семейных историй». Add thin ruled lines, small technical marks and one cropped hand-drawn object outline. Use simple modern typography and a restrained asymmetric layout.
The result should feel like a carefully designed contemporary identity system, not a vintage scrapbook. Tactile paper fibers, slightly imperfect printing, soft natural daylight, realistic shadows, warm earthy palette. Editorial product photography, clean composition, no excessive props, no extra text, no changes to the established brand style.

Исходный размер 5167x3646

Промпт:
Create a realistic editorial mockup of PRA PRA branded wrapping paper in the exact visual identity of the attached packaging, tote bag and ceramic vessel.
Show a large sheet of warm kraft wrapping paper partially unfolded across a worktable, wrapping an irregularly shaped ceramic object. The paper features a repeating graphic pattern made from fragments of the original PRA PRA illustrations: household object contours, rough architectural lines, small object numbers and sparse PRA PRA wordmarks. Use muted terracotta, dark brown and aged beige, with imperfect ink texture and subtle misregistration.
The pattern should feel contemporary and art-directed, not like generic gift wrap. Include a small archival label attached with natural string, marked «ОБЪЕКТ № 07». Photograph the scene in a minimal studio with warm natural light, worn wood and textured plaster. Tactile materials, restrained composition, realistic paper folds, sophisticated graphic design portfolio photography. No posters, no banners, no extra text, no glossy luxury packaging.

Промо к мероприятию

Исходный размер 2480x1750