Context

SHKI is a jewelry brand celebrating bold self-expression, playfulness, and individuality.

Challenge

Create a distinctive visual identity that reflects the brand’s bold personality.

Goal

Build a recognizable and consistent brand image that resonates with its target audience.

Solution

Developed a bold, memorable visual identity, including a redesigned logo, graphic system, packaging, website, and advertising materials.

Outcome

The new visual identity was adopted by SHKI and is now used across the brand’s communications.

Context

Historia is a Belarusian menswear brand looking to refresh its image and connect with a broader audience.

Challenge

Modernize the brand without losing its identity.

Goal

Retain the existing audience while attracting a younger generation.

Solution

Created a distinctive, refined, luxury-inspired visual identity that brings all brand elements together.

Outcome

A cohesive redesign concept developed to appeal to both existing and younger audiences.