About me
I’m Sofia
Multidisciplinary Designer & Creative
Typography · Branding · Visual Communication
My approach to design combines creative thinking, visual experimentation, and attention to detail. I specialize in typography, branding, and visual communication, while constantly exploring new techniques and creative directions.I enjoy working across different mediums, from digital design to print and physical objects. For me, every project is an opportunity to experiment, develop new ideas, and create meaningful visual experiences.I value collaboration, open communication, and a thoughtful approach to every stage of the creative process.
Brand & Identity Design
About the brand
Hook — a fair of knitted goods, bringing together local craftsmen, designers, and everyone who values manual labor, style, and sustainability.Technical brief
Develop a unique visual style and strategy to revive manual labor.Concept
The style is based on the metaphor of filling space, rows of looped stitches, transparency, and the systematic nature of the process. You are not a viewer, but a creator.
Kryuchok is a knitwear fair that brings together local artisans, designers, and everyone who values craftsmanship, style, and self-expression.
Our mission is to revive the appreciation of handmade craftsmanship and knitting, presenting them as forms of self-expression, sustainable production, and cultural continuity.
Target audience
People aged 18–29 who are interested in conscious consumption and are tired of routine, hustle and bustle, and digital overload.
The style is built on the metaphor of filling space, the layering of loops, transparency, and the systematic nature of the process.
Insight
You are not a viewer, but a creator.
Vizhivka
About the brand
Vizhivka is a brand of hair care cosmetics. Our brand focuses on protecting curls from UV rays, which have a negative impact on hair health.Technical specification
Develop a unique visual style for the brand, based on the cultural code of your region.Unique selling proposition
Thanks to special gentle components, the hair retains a clean appearance for several days.
Packaging for skincare cosmetics «Vizhivka»
A unique packaging design was created for the brand, based on consumer demand.The package includes a brush for deep cleansing of the scalp, which helps maintain a clean appearance of the hair for a longer period. In addition, this brush stimulates hair growth.
