Kristina Chernyaeva
Portfolio for admission, 2026
Brand & digital designer
Saint Petersburg · HSE Communication Design, 2023–2027
— I treat every brand as a world with its own rules,
aesthetic and story. I build these worlds through identity, lettering, texture and merch, then carry them into print, websites and film.

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Content system
Seven projects in four acts: from brand identities and lettering to print, video and a website. Each one shows the same method in a different medium.
Scroll to move through the projects, or jump from the index.

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Act 1 — Brand Worlds
Fumarole
lettering, logo design, merch
Lettering course, 3rd year, 2026
Task:
Create a series of lettering logos for one word → Use each logo to explore a different character, association and aspect of the wordDetails:
The word «fumarole» was drawn at random and given by the course instructor. It names natural vents that release hot volcanic gases and have existed for thousands of years in some places on Earth.Исходный размер 1920x1010
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4 Seasons
branding, social media, landing page, merch
Client project, 3rd year, 2026
Brief:
Develop a visual style for social media → Design a landing page for enquiries → Raise brand recognition through consistentClient:
A travel agency for well-planned holidays, with 17 years of experience in tourism. Thanks to its managers' personal expertise, the brand helps clients choose proven routes and travel with confidence.Исходный размер 1920x1010
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