DESIGN IS A WAY OF THINKING.
IDEAS INTO VISUAL EXPERIENCES.
graphic design · visual identity · editorial · typography
HELLO, I’M DARINA.
I am a graphic designer interested in visual storytelling, typography and identity design. I enjoy exploring ideas, experimenting with visual language and turning concepts into clear and memorable experiences.
My work moves between branding, editorial design, packaging and visual experimentation. I believe that every project starts with a question — and that the right visual solution can make an idea meaningful.
SELECTED WORKS
01 Visual Research02 Festival Identity03 Typeface Design04 Packaging Design05 Brand Collaboration06 Calendar Design07 Experimental Typography08 3D / Spatial Design
01 ARCHIVE
THE EVOLUTION OF WOMEN’S COSMETIC ADVERTISING
ARCHIVE is a visual research project exploring how women’s cosmetic advertising has evolved over time.
The project looks at the changing visual language of beauty — from advertising imagery and graphic styles to the ways femininity and beauty ideals are communicated.
PROJECT TYPE VISUAL RESEARCH DISCIPLINE EDITORIAL DESIGN YEAR 2025
A VISUAL HISTORY OF BEAUTY
Advertising does more than present a product. It reflects the visual codes, cultural expectations and ideals of its time.
By collecting and examining cosmetic advertisements, ARCHIVE brings together different approaches to beauty communication and reveals how their visual language changes across generations.
02 MUA FEST
MAKE-UP ARTIST FESTIVAL
MUA is a festival concept created for make-up artists and creative people who want to connect, exchange ideas and find inspiration.
Rather than a traditional series of lectures or masterclasses, the festival is designed as an energetic community event — a place for communication, experimentation and shared experiences.
PROJECT TYPE VISUAL IDENTITY LOCATION HA-YARKON PARK AUDIENCE CREATIVE COMMUNITY
THE ENERGY OF MOVEMENT
The visual concept is built around movement — a universal element that connects the process of applying make-up with the dynamic atmosphere of a creative community.
Scattered and overturned cosmetic objects become part of an expressive visual language. The result is a bold, chaotic and abstract identity that reflects the festival’s free and experimental spirit.
A COMMUNITY IN EVERY DETAIL
The identity is designed to work across different festival touchpoints, creating a recognisable visual experience and bringing the event’s atmosphere into every interaction.
03 SOFT MARK
AN EXPERIMENTAL DISPLAY TYPEFACE
SOFT MARK is a display typeface inspired by the visual language of the road environment.
Its design draws on the clear lines of road markings, recognisable road signs, pedestrian crossings and tyre patterns, translating familiar urban elements into a distinctive typographic system.
PROJECT TYPE TYPEFACE DESIGN FORMAT DISPLAY TYPEFACE SCRIPT CYRILLIC & LATIN
A SYSTEM OF CUTS
Each character is built around a system of cuts. Their size and placement remain consistent throughout the glyph set, creating visual unity and preserving readability.
Straight forms, rounded corners and repeated cut lines define the typeface’s distinctive character.
