подземка

«Подземка» — экскурсионный проект, открывающий скрытую сторону города через исследование подземных пространств, их истории и атмосферы. Айдентика вдохновлена эстетикой старого метрополитена, индустриальными текстурами и архивной графикой, превращая знакомый город в загадочное пространство для приключений.

Create a black-and-white logo for the project «Podzemka» («Underground»), featuring a rat—rendered in the style of a vintage engraving—whose tail extends into a line that connects to a compass symbol. The design should have a distressed texture, high contrast, an industrial aesthetic, and the look of an old-fashioned print (black graphics on a white background).

Create a realistic mockup of a black vintage baseball cap featuring an embroidered white logo. The aesthetic should be underground, with a distressed fabric texture, a minimalist design, and an industrial vibe, set against a neutral gray-beige background. The logo should be sharp and serve as the primary element of the composition.

A mockup of a collection of round metal badges for the brand «Podzemka» («Underground»), featuring a compass symbol, a rat in the style of a vintage engraving, a metro map, and imagery of underground tunnels. The design incorporates a distressed print texture and an underground aesthetic, set against a backdrop of aged concrete under subdued lighting.

Mockup of a black oversized branded T-shirt with a logo. Vintage industrial aesthetic, distressed fabric, rough concrete background, subdued lighting. Front view, T-shirt centered, no additional objects.

Photorealistic interior of a visitor center, featuring a ticket counter, a waiting area with metal seating, concrete walls, vintage posters, route maps, and wayfinding signage incorporating a logo.

The entrance to an underground tunnel, part of the «Podzemka» (Underground) excursion project. Rough concrete walls, a metal door, weathered technical markings, warning signs, and a logo featuring a rat. Dim red lighting, deep shadows, an atmosphere evocative of an archive—a photorealistic industrial-style image.

A photorealistic interior of a ticket office for the «Podzemka» (Underground) excursion project, designed with an old-metro aesthetic. Features include weathered concrete, metal structures, vintage posters depicting a rat, route maps, a black-and-cream graphic style, and deep red accents. The scene is defined by subdued lighting, industrial textures, an atmosphere evocative of an underground city, a cohesive vintage visual identity, and a wide-angle composition.

Metro interior designed in the brand’s style: turnstiles, metal seats, concrete columns, a staircase leading into a tunnel, and large wayfinding signs. Wide shot.

A mockup featuring three vintage posters for a sightseeing project, displayed in metal frames on the wall of an old subway station. The color palette consists of black and cream with dark red accents; the designs include imagery of underground tunnels, route maps, an engraving-style rat, and a compass symbol. Elements include weathered paper, industrial textures, metal seating, subdued lighting, and red signal lamps. The aesthetic reflects a cohesive underground identity, rendered with photorealism in a wide-angle shot.