МАТЕРИЯ
Проект на стыке дизайна, психологии и крафтовой эстетики
CONCEPT
MATERIA is a media project situated at the intersection of design, perception psychology, and craft aesthetics. We explore how the physical properties of objects—such as texture, weight, and surface temperature—shape our emotional experience and help us find balance and self-care in the digital age.
Media explores how the design of everyday products affects people: it investigates the tactile aesthetics of packaging, minimalist visual codes, and retro-futuristic references in contemporary brands. The project does not merely showcase aesthetically pleasing objects; rather, it analyzes how matte textures, soft lighting, and meticulous details transform routine consumption into an act of self-care and a source of tranquility.
MEDIA DATA SOURCES
To cover the entire spectrum of visual culture, Media gathers content from five key source types:
1. Visual Platforms: Behance, Pinterest, Dribbble.
2. Local Brands and Marketplaces: Ozon, Wildberries, and other venues.
3. Communities and Social Networks: Telegram channels, designers’ and studios' Instagram accounts, and RSS feeds of relevant news.
4. Offline Sources: Craft brand shops, specialized exhibitions (such as Pir Expo, Red Apple), local markets, and personal finds during travels (unique objects not available online).
DATA PROCESSING SCHEME
The media workflow is built on the synergy of technology and expert vision, operating on the principle that the machine gathers the volume, and the human extracts the meaning. Automation handles the routine and the filtering of digital noise, allowing the editor to focus on what cannot be digitized: tactile sensations, emotional impact, and the physical properties of materials.
Each selected item is saved to the database as a structured card, which includes:
- Brand or project name
- Design author
- Source and original link
- Date of discovery
- Basic category (e.g., «packaging, ” „craft“)
- Material type (e.g., matte bioplastic, textured paper)
- Tactile descriptors
- Brief description of the emotional message
- Editorial status (in progress / approved / published)
GUIDELINES
Automated services are created solely to take over routine tasks and filter digital noise, freeing up time for genuine perception and empathy.
The main rule: algorithms must strictly adhere to the visual and conceptual aesthetic of the project, but under no circumstances should they substitute for the human sense of tactility, intuition, or the capacity for deep emotional response.
