Branding and website platform for selling tickets to the solo concert of artist KHVICHA LUCCA. Full cycle: from visual language and landing page to an interactive seating chart with seat selection and payment processing. I developed the site using HTML and integrated the payment system myself, so the project went from a blank slate to a functional tool where tickets are genuinely sold.
The artist had a concert and an audience, but there was no single touchpoint to guide that audience toward becoming buyers. The task sounded simple, but was holistic: to combine the event brand and the ticket sales mechanism into one place—so that someone seeing the poster could arrive at a paid seat in the venue within just a couple of screens. This is not about designing a poster; it is about creating a product with a specific business objective: selling tickets.
The Challenge
The goal is to unify promotion and sales. Typically, artists generate interest on social media, but ticket sales happen on a third-party service, which causes a loss of engagement and incurs commission fees. I aimed to streamline the entire customer journey onto a single website: announce the artist, explain the event, allow users to select seats, and complete payment—all without driving the user away to an external site.
Branding
I developed the visual language for the event: the KHVICHA LUCCA lettermark logo, dense, brutalist typography, a black background contrasted with fire and a warm orange accent. The style maintains a single atmosphere—the concert as a grand, intense event—and is applied consistently across all touchpoints: the promotional poster, the artist profile block, and the purchase screen. The identity was created not merely for aesthetics, but so that the entire user journey would feel like one cohesive brand.
Product and Development
The flyer evolved into a functional tool. I built the website using HTML and designed the entire purchasing flow, from the initial view to payment. A key element was the interactive seating chart: a color-coded price map by row, the ability to select a specific seat with a click, a buyer form, and on-site payment processing. I integrated the payment system myself—which was logical for this project: without a functional payment gateway, it would have been merely a beautiful page, not a product. I also separately designed the logic for personalized electronic tickets so that after payment, the user would receive both the ticket and the receipt via email.
Result
A unified touchpoint was created that simultaneously markets the artist and sells tickets: a visitor from an advertisement completes the entire journey—discovers, chooses a seat, pays—all without leaving the website. This is my most recent project, and it is available to view live: khvichalucca.ru
