DECONSTRUCTING DESIRE: Mass Culture Transformed
Visual Research & Exhibition Projects
Core Philosophy & Key Message
Mass imagery is never neutral. It actively constructs our notions of beauty, success, body, and identity. My practice removes these familiar visual codes from their native environments through spatial distortion, fragmentation, and scale manipulation—making the invisible mechanics of visual influence tangible.
Case № 1
«Liquid Identity: The Screen Surface»
(Subject): Fluidity of digital identity and the erosion of body boundaries in algorithmic media culture.
(Method): Material translation of screen interfaces, light refraction, and layered spatial projection.
(Work): Suspended translucent liquid-silicone installation (3 m x 5 m) with multi-channel dynamic projection.
(Outcome): Visitors move through a maze of shifting light and material textures, blurring the boundary between their physical presence and the digital media flow.
Case № 2
«Echoes of Success: Fragmented Tropes»
(Subject): Symbols of status and lifestyle in contemporary visual advertising.
(Method): Context-shifting and physical collision of opposing textures (digital screens encased in industrial concrete).
(Work): Sculptural series / spatial objects placed in dialogue within an open gallery floor.
(Outcome): Highlights the dual position of the viewer—simultaneously target and producer of mass cultural visual norms.
Visual Research & Transformation Methods
— Scaling & Replication (Creating spatial overwhelming)
— Fragmentation & Distortion (Breaking seamless visual narratives)
— Context Displacement (Shifting from media screen to physical artifact)
— Material Embodiment (Translating pixels into physical textures)
examples of future installations
About the Artist
Apolinaria Sechinskaya
— artist and curator, a fourth‑year student at the HSE School of Design. Working with themes of visual culture, the image of a person, and their existence in the modern world.Exhibitions and projects
— HOMO EVANESCENS — The Vanishing Man
Curatorial project, Si19 Gallery‑Theatre.
11.06.2025 — 14.06.2025
Joint curatorial work with Eva Mikhailova. The project explores the disappearance of a person in the digital environment, the preservation of digital traces, and the transformation of memory.
— Monument to Beauty
Exhibition project.
20.06.2026 — 23.06.2026
Artwork created in collaboration with Yana Basalay. The project addresses beauty as an independent artistic statement, exploring its ability to retain strength and resilience in the face of time and limitations.
— Installation project «Feedback» 1.12.25–5.12.24
— Installation project «Snowdrop» 15.03.26–17.03.26
Contact & Collaboration CTA
Open for Curatorial Commissions, Gallery Exhibitions & Cultural Collaborations.
asechinskaia@edu.hse.ru
