Daniel Abbud is a multidisciplinary designer from Saint-Petersburg. HSE university alumni (2027 grad.) Specialising in branding, packaging, industrial design, 3d modelling.

Speaks fluent English. Studied in Wales, Portugal, Lebanon and Russia. Participated in fencing championships across Russia and Europe.

PALKA PALKA typeface

Typeface development & Zine April 2026 — June 2026PALKA PALKA was born from an idea of city growth. Since cities grow upward though by all means they should expand outwards to prevent what we call «muroveyniki», the logical movement of the letters in a typeface based on the city was also upwards. For these reasons PALKA PALKA got its horizontal strokes reduced while the vertical ones have been extended as much as possible.

REOBIRA typeface & OVOKACHO branding

Typography, Typeface development, Branding & Packaging design October 2025 — January 2026REOBIRA is a backslanted gothic type inspired modular typeface made specifically for heavy bold typography. The typeface was used in the branding of OVOKACHO, russian based music distribution label.

Lettering for «ЖЫР»

Lettering, Branding & Packaging design September 2025 — November 2025«ЖЫР» is a protein powder made by real athletes for real athletes. The main aim was to establish a brand identity through the logo made with lettering, though eventually focus was shifted from logo alone to visual identity made with a combination of both logo and packaging alongside bold visuals.Go get gains Go get ZHYR

Student Basketball Association

Rebranding April 2025 — June 2025SBA is the largest student basketball institution in Russia. Their main sphere of operation is the organisation of different leagues for basketball and streetball teams, as well as support for local tournaments.Rebranding is focused on channeling an image of the adrenaline and energy of the game. Another aim was to preserve the heritage of soviet basketball.