Hi, I’m Alexandra El‑Khaled!
I’m a communication designer, and I work on a variety of tasks in this field — from developing identity systems to more specific tasks like layout, working with printed materials, adapting the style within a brand book, and so on.
In my work, I use a wide range of tools (Adobe services, 3D software, animations) and I am able to work both with metaphors from scratch and within the framework of ready‑made templates.
Rebranding: Tivoli amusement park in Denmark.
ProjectRebranding the existing identity of the Tivoli amusement park in Denmark.Task and idea I decided to analyze the existing identity of the Tivoli Gardens amusement park in Denmark to understand how it can be made even more attractive to visitors and to introduce them not only to the rides but also to other interesting projects located on the premises.
Having identified the main needs and problems, I came to the conclusion that the new corporate identity should be clear, easy to use and aimed at an audience of families, tourists and young people who are interested in visiting the park at different times.We would also like to learn more about interesting events in Tivoli. The style should help you advertise the park better, run social networks, and work in a convenient navigation format.
The goal of the corporate identity is to show that the park is a point that unites many different areas of entertainment and recreation. The park also brings together completely different people.
That’s why we divide it into recognizable zones — this draws attention to them, but we also don’t forget that they are all part of a single whole.
Hence the metaphor: the park as a unifying point.
Packaging design for the SKØNTONE brand
ProjectThe magazine is against achieving success within ten years, against parents’ advice to choose lucrative professions, and against controversial courses offered by unqualified online schools. All because your success in life starts with you.Task and idea SKØNTONE is a brand of a Danish designer premium line of wetsuits and accessories, inspired by well‑known Danish motifs, art, and culture.
Stylish, convenient for storage and sale packaging that is ideal for any design and type of wetsuit.
Products in such packaging will not only attract the attention of others but are also perfect for use as a gift presentation.
KOGTIPILLAR: Dirty Handcase
Project Dirty Handcase — the design of an experimental batch of mitten‑style gloves as an accessory from the merchandise line of the KOGTIPILLAR brand of false nails.Task and idea The product combines high ergonomics (mittens instead of the classic option for safe nail wear) and a unique, attention‑grabbing design. This not only draws attention to the gloves, but also to the brand’s most key product.
The «Dirty Handcase» model consists of three key parts: the palm side, the back side, and the thumb wedge. Note: The presence of the wedge is due to the fact that it creates an anatomically correct fit, which guarantees complete freedom of movement without any tension in the fabric.
I turn any task into a clear visual message and integrate into the team. I’m ready to discuss the project!
My contacts:
@a_lisandra
