NAAM. is a public education platform that examines how identity-based words in Indian society transform into tools of judgement and social exclusion. Inspired by the systemic failures portrayed in City of God, the project reinterprets violence through the lens of language where names, labels, and everyday speech carry historical power. Through talks, workshops, archives, and visual campaigns, NAAM. aims to make people aware of how naming turns into shaming, and how language can be unlearned with dignity.




