BEAUTY MATCH
система данных и автоматизация медиа
01. Media Concept
BEAUTY MATCH — independent media dedicated to cosmetics, helping audiences understand product features, navigate ingredient lists, compare market offerings, and make conscious choices when selecting beauty products.
The project is founded on the idea of doing more than just reporting on the latest novelties and trends—it aims to explain how the cosmetics market operates and which characteristics students should genuinely pay attention to.
Media connects three areas:
1. ResearchExamining cosmetic products, ingredients, manufacturing technologies, brand claims, and new industry trends. 2. SystematizationGathering information from various sources, structuring product attributes, and creating an understandable comparison system.3. ExplanationTranslating complex information into accessible language through articles, collections, visual cards, reviews, and practical materials.Thus, BEAUTY MATCH serves as an intermediary between the complex information environment of the cosmetic industry and the consumer.
Objective
The goal of the media is to create an understandable informational environment where people can independently learn about cosmetic products, receive accurate information, and make conscious choices.
Core Objectives: — To reduce the time spent researching cosmetics. — To explain ingredient functions and formulation characteristics. — To provide objective criteria for product comparison. — To distinguish genuine cosmetic characteristics from marketing claims. — To introduce the audience to new brands and products. — To foster a culture of critical engagement with beauty content.Project Philosophy: Not to push a specific product, but to provide the tools for independent decision-making.
Telegram and VK serve as our primary communication channels: Telegram publishes detailed analytical materials, themed selections, and facilitates interaction with our audience, while VK is dedicated to showcasing visual content, cards, and short videos.
The visual design of BEAUTY MATCH is rendered in the style of a modern beauty magazine. Its foundation consists of expressive typography, aesthetic photographs of cosmetic products, close-ups of textures, and rich color accents, which forge the channel’s recognizable style and maintain audience engagement.
02. Data Sources for Media
What Data Does BEAUTY MATCH Need?
For full functionality, relying solely on the official websites of cosmetic brands is insufficient. Several types of sources must be combined to examine the product from multiple angles.
The system includes five main data categories:
1. Product Information Name, brand, category, volume, price, description, intended use, format, and cosmetic characteristics.
2. Ingredient Information List of ingredients, component names, their functions, and data from specialized databases.
3. Scientific and Expert Materials Research, publications, professional articles, and regulatory documents.
4. Market Information New arrivals, assortment updates, price tiers, trends, and brand advertising claims.
5. Audience Data Questions, comments, feedback, survey results, and requests for new content.
Combining these categories allows for the creation of publications based not on a single opinion or a marketing description, but on a comprehensive set of information.
Product Information Sources
Where does BEAUTY MATCH gather data on cosmetics?
Official Brand Websites Primary product information: ingredients, purpose, volume, description, application method, stated properties, and images.Online Stores and Catalogs Additional specifications, pricing, availability, volume options, and packaging photographs.Labeling and Packaging Information from the label, INCI ingredients, manufacturer details, and usage instructions.Source Examples:
L’Oréal — information on brands and products.
Sephora — cosmetic product catalogs.
INCIdecoder — reference information on ingredients and formulations.
Research and Expert Sources
How is information on ingredients verified?
For the «WHAT’S INSIDE?» and «BEAUTY MYTHS» categories, it is especially important to use sources that allow you to separate verified facts from marketing claims.
Primary Sources:
PubMed — scientific publications and research in the fields of medicine and biology. CosIng — the European Commission database containing information on cosmetic ingredients. FDA Cosmetics — official materials regarding the regulation of cosmetic products in the U.S. ECHA — information on chemical substances and their regulation within the European Union.
Usage Principle:
— Scientific research is used to substantiate specific claims. — Specialized databases help clarify ingredient names and functions. — Regulatory documents are used to verify requirements for cosmetic products. — Expert materials serve as supplementary context, not as a substitute for primary data.
Important: The mere presence of an ingredient in the formulation does not prove a specific effect of the final product. When preparing publications, the entire formula, concentration, conditions of use, and limitations of available research are taken into account.
Trend and Novelty Sources
How does BEAUTY MATCH track market changes?
For the NEW BUT DO I NEED IT? section, it is necessary to regularly receive information about new products, collections, and changes in the beauty industry.Sources:
Brands' Official Channels Press releases, news, collection announcements, and new product pages. Professional Beauty Media Industry reviews, interviews with brand representatives, and analysis of new formulas and trends. Social Media TikTok, Pinterest, VK, and Telegram—to monitor audience interests, popular formats, and trending topics. Search Analytics Google Trends and Yandex Wordstat—to identify the dynamics of interest in specific products, ingredients, and cosmetic categories.The Result: the editorial team can move beyond merely following trends to determining which ones truly warrant a dedicated feature.Classroom Data
The Audience as a Source of Editorial Ideas
In BEAUTY MATCH, feedback becomes an integral part of the information system.The following data is collected: — Frequently asked questions about cosmetics. — Results from polls and thematic surveys. — Comments on published articles. — Audience interest in specific product categories. — Requests for comparisons of particular items. — Reactions to published material.How is this data used?For instance, if a question regarding the differences between two types of cosmetic products frequently appears in the surveys, the editorial team can prepare a dedicated comparative piece in the MATCH section.If the audience shows interest in a specific ingredient, it might become the topic for WHAT’S INSIDE?Thus, the content plan is shaped not only by editorial planning but also by the actual information needs of the readers.03. Data Model: Human and Machine Processing
BEAUTY MATCH Unified Database
A centralized database is created for media work, aggregating information on cosmetic products, brands, ingredients, sources, and publications.
Each entity is assigned a unique ID, which allows the information to be interconnected.
The database includes six core categories:
PRODUCT — name, brand, category, price, volume, and product composition. BRAND — brand name, country of origin, and official website. INGREDIENT — INCI name, functions, and ingredient description. SOURCE — link, source type, date, and information author. CONTENT — topic, section, format, and publication status. FEEDBACK — audience reactions, questions, and requests.This structure allows the same information to be used across various publications without creating duplicate entries.Machine and Human Processing
